World Earth Day serves as a critical reminder for businesses to prioritize sustainability and environmental stewardship. Embracing World Earth Day is not merely symbolic but a signal that it is crucial for businesses to demonstrate their commitment to mitigating climate change, conserving natural resources, and reducing their ecological footprint. By taking proactive steps, such as adopting renewable energy sources, implementing eco-friendly practices in production and packaging, and supporting biodiversity conservation efforts, businesses can play a pivotal role in safeguarding the planet for future generations. Embracing World Earth Day isn’t just an ethical choice; it’s a strategic imperative that can drive long-term business success while contributing positively to the global environment.
Leading global and regional companies are already investing resources to reduce carbon footprints, support communities and ecosystems. By integrating sustainable practices into their core operations, businesses can lead by example, inspiring collective take the challenge seriously.
Sandeep Chandna, Chief Sustainability Officer, Tech Mahindra, said, “In the current dynamic environment, the necessity for sustainability is more evident than ever. This imperative spans various sectors, including manufacturing, agriculture, energy, and technology. As industries encounter increasing environmental challenges such as climate change, resource depletion, and pollution, prioritising sustainable practices will protect our planet and generate significant business value. For instance, businesses adopting green technologies can reduce their carbon footprint, saving on energy consumption and waste management costs. Additionally, sustainable practices can enhance an enterprise’s reputation, increasing customer loyalty and brand differentiation in an increasingly eco-conscious market. Implementing sustainability initiatives can also spur innovation, opening new avenues for products and services that align with environmental goals.
At Tech Mahindra, we view sustainability as a strategic cornerstone. By embedding ESG principles into everything we do and leveraging cutting-edge technologies such as 5G, Cloud, AI, and IoT, we are offering robust solutions that address critical environmental issues. This World Earth Day, let us champion sustainable transformation, harnessing innovation to build a greener, more resilient future for all.”
Representing a community of the largest multi-network Telecom Operators groups active in the South Asia – Middle East – North Africa region and beyond, the SAMENA Telecommunications Council endorses building smart sustainable networks to drive growth and optimise service delivery.” This is currently a critical area of endeavour for our Industry; and one of the key discussion elements of the upcoming SAMENA Council Leaders’ Summit, which will be held in May, with the chief-patronage of the TDRA UAE”, says CEO of the Council, Bocar BA. “To ensure the sustainability of the Industry, paradigm shifts such as TechCo Transformation and adoption of greener technologies will also be discussed at a major forum during the Leaders’ Summit 2025. Telecom Operators and Technology Vendors, along with key ICT stakeholders, are convening together to understand how rapid change is impacting business transformation, and how Sustainable Development around the world can be kept on the path to success”, BA added.
The interest in sustainable solutions in the region has drawn the attention of service providers to the GCC. Greenbuild Tech Inc., (GBT) a Canadian enterprise setting up in the UAE and KSA empowers businesses with the development of CO2 Emission Accounting and Reporting solution (GreenSustain). CEO Asrar Ahamed Shaik says.” GBT has CRM-ERP with built in CO2 Accounting and Reporting Tool Developed on Microsoft Dynamics 365 BC which can be implemented across several verticals – Real Estate, Construction, Lubricant Manufacturing, Recycling and Waste Management, Facilities Management and Family Office portfolio Management.”
As we mark World Earth Day, the message to businesses is both urgent and inspiring: “Lead with Purpose. Act with Responsibility. Invest in the Planet.” This is not just a call to action—it’s a roadmap for lasting impact. To truly embrace this vision, businesses must embed sustainability at the heart of their strategy, innovate with purpose, and lead with transparency. Collaboration across sectors is key to driving systemic change, while empowering communities ensures the benefits of sustainability are inclusive and far-reaching. Now is the time to turn ambition into action—for our planet and future generations.
