With 20,000 attendees, 750 exhibitors and 800 speakers expected at Seamless Middle East 2026, brands across digital commerce, fintech, payments, retail and e-commerce, will be competing for attention. 64% of B2C marketers now rank media coverage and PR as their number-one objective for consumer events, while PR goals among B2B marketers have more than doubled from 25% to 53%, as …




