evision, the media and entertainment arm of e& life, has acquired the exclusive broadcast rights for the TATA Indian Premier League (IPL) 2023, staring on 31st MarchThe TATA IPL is one of the most sought-after and anticipated cricket events of the year, with seventy league matches across twelve venues over fifty-two days. The top four teams will compete in the play-offs, …

During my recent visit to Lahore for Culinary competition arranged by COTHM Pakistan, I had a chance to experiment with funky yet traditional desserts with a keto twist. I was participant o plating category and the only keto chef on board because of more fluid nature of keto dishes and ingredients. Indeed, a lot of effort and creativity went into …

National Foods Limited has launched The ‘Signature Dish’ campaign to highlight the unsung heroes of Pakistan’s culinary world. The Food Services Division of National Foods pays tribute to the legendary chefs who are masters in their field and are behind the delicious cuisines made in popular restaurants of Pakistan. The campaign has been launched recently to feature Pakistan’s acclaimed chefs, …

Zong 4G, Pakistan’s leading connectivity provider, made a significant stride towards accelerating Digital Transformation with its Annual Business Conference 2023. The event marked the official resumption of offices after the pandemic and demonstrated Zong 4G’s unwavering commitment to leading the way in Digital Innovation and Transformation in Pakistan. The conference, themed “Accelerating into the Future with Digital Transformation,” celebrated Zong …

Carrefour, owned and operated by Majid Al Futtaim in the UAE, has launched the ‘Champions of Ramadan’ campaign. From March 22, customers can participate by nominating themselves or their loved ones for illustrating qualities such as healthier eating, smart shopping, charitable giving and togetherness. Carrefour aims to help customers live better during this holy month as it encourages its customers …

Standard Chartered Bank (Pakistan) Limited (SCBPL) has launched Pakistan’s First Sustainable Trade Export LC Programme. SCBPL is supporting Louis Dreyfus Company (LDC) export cotton sourced through the world’s leading cotton sustainability certification programme, the Better Cotton Initiative (BCI). With Standard Chartered’s focus on helping companies accelerate to net-zero and closing funding gaps for sustainable and green finance in emerging markets, …

Aspire, the acclaimed entrepreneur and lifestyle magazine publishes the most absorbing interviews of successful entrepreneurs from UAE and around the world. We congratulate our very own Shabana Abdul Razzak for gracing the March 2023 cover. The WMO Global Chairperson (Ladies-Wing) elaborates on the legacy and reinvention of the iconic ARY brand. Aspire, as the name suggests, inspires and encourages its …

Boehringer Ingelheim, a leading research-driven biopharmaceutical company, hosted a dedicated event to improving outcomes for people living with heart failure across the region. The two-day event drew over 300 cardiologists from India, the Middle East and Africa, and was held on March 10th and 11th at the Conrad Hotel in Dubai. This year’s event combined two meetings, ‘Heart Talks’, the second annual …

I am Ghazala Israr, the co-founder of DK BBQ Grill. Back in the year 2020 Covid 19 brought along a lot of hardships and difficulties along with it for many and were no exception. My husband lost his job as a result of Covid 19 like many others and we were burning through are savings. My husband and myself were …

In collaboration with Nasdaq Dubai, Dubai Duty Free rang the market opening bell today to mark its support of “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to provide a sustainable food safety net for underprivileged populations and positively impact the …