BOMO SWIM, a homegrown brand founded by British Nigerian UAE Resident Buky Ogunlaja advocates body positivity and inclusivity to empower and celebrate women with shape. The brand launches with a strong message – to celebrate your every curve and the innate beauty that is inside every woman.
This story began years ago while Buky was vacationing on a boat. “A number of women around me were wearing ill-fitted swimwear that constrained their curves, and didn’t do justice to their beautiful shapes”. All the pieces in the debut collection are designed to accentuate and flatter curves, from “the intentionality of the designs, down to the stitch placement and sustainable fabric, which has muscle control properties, providing additional ‘sculpt’ for the wearer,” added Buky. BOMO Swim also sells pieces separately, removing the frustration with conventional swimwear sets.
Buky’s passion and dedication lie at the forefront of the brand’s ethos and the guiding principle that women with shape should not have to compromise between fit, quality and aesthetics, which can be seen throughout the collection.
Buky recalls her childhood in the UK, where there was limited representation for women of different shapes, races and sizes. Years later, BOMO SWIM is an ode to her Nigerian and British heritage, featuring bold statement pieces with seamless silhouettes. Each BOMO Swim piece is uniquely designed to empower women regardless of race or colour.
This collection flaunts a rich, luscious and ultra-soft fabric with a striking colour palette, perfect for making a statement in any room a BOMO woman walks into. Versatility is a core element of this urban-styled range, with every one-piece and top intended to be worn throughout seasons and not just on the beach.
As the brand begins its journey in the UAE, BOMO Swim wants every woman, whether young or old, to feel confident and powerful in her own skin. “We only have one body and regardless of where you are in your journey, BOMO Swim wants women to exchange the pursuit of unattainable perfection for wellness and unapologetic self-celebration.”
BOMO SWIM sizes range from a UK size 6-18 (XS – 2XL) and will go further in the future with new collections.
“Wear your confidence” and unleash the powerful goddess within you; join the BOMO Swim tribe https://bomoswim.com.