RIYADH/DUBAI: KPMG Saudi Arabia, has published the results of its 2022 global annual Customer Experience Excellence (CEE) survey. This 13th global edition, and the second to run in Saudi Arabia, is based on inputs from 1,550 consumers in Saudi Arabia measured against inputs from 89,000 consumers across 25 countries worldwide. The Saudi version of the survey included 96 brands across …
Customer Experience as the number one brand differentiator: KPMG Survey




