News Desk
SHARJAH: The activities of Sharjah Summer Promotions 2026 are set to launch through joint organization and strategic cooperation between the Sharjah Commerce and Tourism Development Authority and the Sharjah Chamber of Commerce and Industry, in collaboration with a number of government entities and the private sector. The campaign will cover various areas across the emirate from Today, May 26 to August 31, 2026, running for the first time for 100 consecutive days, with the participation of a large group of hotel establishments, major shopping malls, retail outlets, and tourist and entertainment destinations in the Smiling Emirate.
The Sharjah Summer Promotions season begins with special deals on hotel stays, hospitality, and entertainment activities starting May 26, 2026, followed by extensive discounts and exclusive offers on leading local and international brands starting July 1. The campaign will also feature a diverse program of family events and tourism experiences targeting different age groups, further strengthening Sharjah’s position as a leading summer destination for families and visitors from within the UAE and abroad.
A Leading Family Tourism Destination: H.E. Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said: “Sharjah continues to consolidate its position as one of the region’s most prominent family tourism destinations, thanks to its diverse tourism, cultural, entertainment, and environmental experiences, in addition to its advanced infrastructure and growing hospitality sector that meets the aspirations of different visitors. Through Sharjah Summer Promotions 2026, we aim to present an exceptional season that allows families and visitors to enjoy integrated experiences combining entertainment, relaxation, shopping, and the discovery of the emirate’s diverse tourist attractions.”
His Excellency added: “The campaign reflects Sharjah’s commitment to developing the tourism sector and enhancing its contribution to supporting sustainable economic development. It also highlights the emirate’s distinctive assets, whether through its natural and cultural destinations or its modern entertainment and tourism facilities, contributing to attracting more visitors and tourists from local, regional, and global markets during the summer season.”
An Integrated Program and Diverse Experiences: Sharjah Summer Promotions 2026 includes an integrated program of events and activities covering the emirate’s most prominent tourist and family destinations and shopping centers, in addition to hospitality and hotel accommodation offers provided by a group of participating hotels and resorts. The campaign will also feature entertainment events, seasonal experiences, workshops, and activities dedicated to children and families throughout the campaign period, along with other surprises to be announced during Sharjah Summer Promotions.
The campaign also gives visitors the opportunity to enjoy a selection of Sharjah’s most prominent landmarks and tourist destinations, including Al Noor Island, which offers a unique experience combining nature, arts, and culture; Pearls Kingdom Waterpark, which provides water-based and entertainment experiences for families and children; Sharjah City, with its various facilities and experiences; and Mleiha National Park, which enables visitors to explore desert nature, environmental and heritage experiences, and outdoor adventures.
Unique Shopping and Hospitality Experiences: The campaign provides shoppers and visitors with the opportunity to benefit from discounts and exclusive offers on various products and goods, including fashion, perfumes, accessories, electronics, household products, and more. It also includes special offers at restaurants, cafés, and hotel establishments, ensuring a complete summer experience that combines shopping, entertainment, and hospitality at competitive prices.
The events also aim to support the retail and tourism sectors and stimulate economic activity in the emirate through cooperation among various government and private entities and strategic partners. This contributes to enhancing Sharjah’s appeal as a preferred tourism and commercial destination during the summer season.
A Dedicated Website for the Public, Draws, and Major Prizes: The organizing committee of the events invited the public to explore all packages and discounts offered by the event partners through the website: www.shjsummer.ae, which includes details of the campaign and its various offers, as well as the agenda of its entertainment programs, tourism destination packages across the Emirate of Sharjah, shopping malls, opportunities to participate in draws and win major prizes during this season, and much more.
