RIYADH: Hansgrohe celebrated two landmark milestones with an exclusive event at SARA Riyadh: the opening of the first AXOR Space in the Saudi capital and the company’s 125th anniversary. Bringing together architects, designers, customers, partners, and industry professionals from across the Kingdom, the event highlighted AXOR’s commitment to design excellence while honoring more than a century of innovation, craftsmanship, and quality.
The launch of the AXOR Space at SARA Riyadh marks the first dedicated AXOR space in the Saudi capital, bringing together AXOR’s design language and luxury bathroom solutions in a setting created for the local architecture and design community. The opening further strengthens the collaboration between Hansgrohe and SARA in Saudi Arabia.
The occasion also marked 125 years of Hansgrohe. Founded in Germany in 1901, Hansgrohe has grown from its origins as a family-owned business into an international manufacturer of bathroom and kitchen solutions. Over the decades, innovation, design, and quality have remained key elements of the company’s development and its brands.
The evening brought together guests from across the Saudi architecture, design, and business community to experience the new AXOR Space and celebrate the occasion. Following the welcome, guests had the opportunity to explore the space and connect with the Hansgrohe and SARA teams.
The launch reflects AXOR’s continued growth in Saudi Arabia and provides a dedicated setting for engagement with architects, designers, customers, and partners in the Kingdom.
“Today, we are delighted to celebrate two important milestones: the opening of the first AXOR Space in the Kingdom of Saudi Arabia at SARA Riyadh, and 125 years of Hansgrohe. This new space represents an important step in bringing AXOR closer to the designers and architects shaping the future of Saudi Arabia, and we look forward to building on this new chapter together with our partners,” said Gregory Crouzeix, Managing Director, Middle East, Hansgrohe SE.
“It’s a real pleasure to come together this evening at the opening of this first dedicated AXOR Space – the first of its kind in the region – within our flagship Riyadh showroom. We are bringing together two brands that fit seamlessly well together. With this space, our aim was to build something for the developers, contractors, designers, architects, and homeowners in Saudi that would bring the innovation and quality AXOR off the page into something they can touch and experience firsthand.” said Abdulmajid Rabbat, CEO of SARA Group.
The event forms part of Hansgrohe’s global “125 Years of Innovation with hansgrohe” campaign, celebrating the company’s heritage while continuing to build on its presence and partnerships across the region.
rafiq@biztoday.news
