Construction officially begins on the 19-storey branded residence in Arjan, marking a major milestone
By Rafiq Vayani
DUBAI: ADAAN Developments and TUSCANY Real Estate Development, in partnership with Arthouse, the global brand partner, have officially broken ground on Arthouse Hills Arjan, marking the project’s transition from sales launch to active construction and providing buyers and investors with visible proof of progress on the AED 550 million development.
The milestone reinforces the partnership behind the project, bringing together Arthouse, ADAAN Developments, TUSCANY Real Estate Development, construction contractor NEW SYSTEM ENGINEERING (NSE) and SVÉ Real Estate, the project’s exclusive sales and marketing partner responsible for taking Arthouse Hills Arjan from launch through to delivery.
With Dubai recording AED 624.1 billion in real estate transactions in 2025 and the UAE off-plan market projected to reach AED 486.2 billion annually by 2030, buyers are focusing on developers’ delivery track records alongside sales propositions. The groundbreaking marks the first major physical construction milestone for Arthouse Hills Arjan, providing buyers, investors and industry stakeholders with visible proof that the project has moved from sales launch into active construction. The milestone provides a tangible indication of delivery progress while distinguishing Arthouse Hills Arjan from developments in Arjan’s fast-growing residential market that remain at the pre-construction or sales-only stage.
Bhaskara Santosh Punuru, Co-Founder & Managing Director, SVÉ Real Estate, and Partner & Development Manager, Arthouse Hills Arjan, said: “Breaking ground on Arthouse Hills Arjan is a defining moment for everyone involved in bringing this project to life. It is the point where the vision created by ADAAN and TUSCANY Developments begins to take physical form, and where the confidence placed by buyers and investors moves into a new phase of tangible progress. As the exclusive sales and marketing partner, SVÉ is proud to support the project alongside the developers and NSE as construction officially gets underway. We look forward to seeing Arthouse Hills Arjan take shape as a distinctive new residential address in Dubai.”
Spanning 19 storeys, Arthouse Hills Arjan comprises 328 residential units, including 60 studios, 166 one-bedroom and 100 two-bedroom apartments, alongside two retail units. The project is being developed as a branded and furnished residential tower, combining contemporary design with a hospitality-inspired lifestyle concept.
The development is the third Arthouse-branded residence in Dubai, extending the design heritage of Arthouse Hotel New York into a residential setting. At the heart of the concept is a two-level wellness and lifestyle amenity ecosystem across the podium and rooftop, featuring a Cigar Lounge, Ladies Tea Library, infinity pool, sound-healing zones, Japanese garden, yoga deck and indoor children’s play area.
The project offers large sized studios from AED 890,000, one-bedroom residences from AED 1.3 million and two-bedroom residences from AED 1.9 million. A 50/50 payment plan extending over three years post-handover, with monthly payment options of 0.5% available until the end of October, is also being offered, subject to applicable terms and conditions.
The development forms part of the broader expansion in Dubai for TUSCANY Real Estate Development, with future projects planned across Meydan Avenue, Jaddaf and Majan.
rafiq@biztoday.news
