RIYADH: Abhi, the region’s neobank of the future, has announced a partnership with Red Sea International, a leading Saudi company specializing in modular building solutions, to provide employees with greater financial flexibility through Abhi’s Earned Wage Access (EWA) solution.
Through the partnership, Red Sea International employees will be able to access a portion of their earned salary in real time before their regular payday, providing greater control over their cash flow and greater flexibility in managing everyday financial needs.
The collaboration brings together Red Sea International’s commitment to its people with Abhi’s technology-led approach to financial access. By enabling employees to access wages they have already earned, the partnership aims to support financial wellbeing while giving employees greater choice over when and how they access their income.
Speaking on the partnership, Omair Ansari, Co-Founder and CEO of Abhi, said, “Financial wellbeing starts with having access to your income when you need it. At Abhi, we believe employees should not have to wait for a fixed date on the calendar to access money they have already earned. Our partnership with Red Sea International reflects a shared commitment to building a better employee experience, one where financial flexibility is part of the workplace, and employees have greater control over their everyday financial decisions.”
Mohammed Al Amri, CHRO, Red Sea International, added, “As part of our ongoing commitment to RSI’s employees’ wellbeing, we are proud to introduce Abhi, a new salary advance solution now available to all employees. With Abhi, employees will have greater flexibility and peace of mind when it comes to managing finances through access to their earned salary, whenever needed, without waiting.”
This is more than a tool. It’s a reflection of how much we value our employees’ mental effort, hard work, and loyalty to RSI. Taking care of our employees is not an obligation; it’s a responsibility we embrace wholeheartedly, and this is just one small way management can give back. As Saudi Arabia continues to advance the objectives of Vision 2030, employers are increasingly looking beyond traditional compensation to create more holistic employee experiences. Financial wellbeing is becoming an important part of this shift, with employers exploring technology-enabled solutions that can provide employees with greater financial flexibility and support.
For organizations with diverse and operationally distributed workforces, solutions such as Earned Wage Access can provide employees with an additional layer of financial flexibility while supporting employers in their efforts to build more engaged and resilient teams.
The partnership between Abhi and Red Sea International reflects the growing adoption of embedded financial solutions in the Kingdom and the evolving role of technology in shaping the future of work.
Since its inception in 2021, Abhi has expanded across Pakistan, the UAE, Saudi Arabia, and Oman, serving more than 2 million users and partnering with over 25,000 businesses to provide on-demand access to earned income and SME financing solutions.
rafiq@biztoday.news
