DUBAI: Emirates is starting Arabian Travel Market 2026 strong with the signing of seven Memoranda of Understanding with tourism boards across the Indian Ocean, Europe, Southeast Asia and the UAE, alongside renewed agreements with technology and retail partners.
The airline was also proud to welcome His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of the Executive Council of Dubai, to its stand during the opening of ATM. His Highness sampled the airline’s new Premium Economy electric seat with privacy dividers first-hand, reviewing the design details alongside senior Emirates leadership.
Emirates and Tourism Malaysia have renewed their partnership through a one-year MoU to support the Visit Malaysia 2026–2027 campaign, which targets 47 million foreign visitor arrivals.
The collaboration will explore joint marketing and advertising initiatives, as well as familiarisation trips for media and travel-trade partners. Emirates will promote Malaysia across its global network, supported by 21 weekly flights between Kuala Lumpur and Dubai and onward connectivity via Kuala Lumpur through its codeshare with Batik Air.
Growing demand for destinations: Emirates partners with tourism boards to build awareness in source markets across the airline’s network of nearly 140 destinations, converting interest into bookings and growing visitor flows that support the travel ecosystem in the destination. By partnering with Emirates, destinations reach new markets and audiences they couldn’t access alone, while giving Emirates customers more reasons and ways to discover their attractions.
