By Rafiq Vayani
DUBAI: SOHL SKIN, a new Dubai-based skincare brand founded by Samuel Pohlner, officially launches at www.sohlskin.com with a debut collection of four Facial Mask Sticks, reimagining one of skincare’s most familiar rituals for simple, mess-free application.
Created around the belief that skincare should fit naturally into modern life, SOHL SKIN rethinks the traditional facial mask in a convenient twist-stick format. With clean, controlled application directly onto the skin, each stick makes masking effortless and mess-free whether at home, after the gym or while travelling.
SOHL SKIN is built around the philosophy of bringing skin wellness into modern life, underpinned by a simple ethos: No Waste. No Mess. No Excess.
For founder Samuel Pohlner, SOHL SKIN began with a personal interest in skincare and wellness, alongside a desire to make skincare routines feel easier, more intentional and more enjoyable. Created in Dubai with today’s lifestyles in mind, the brand brings together thoughtful formulations, functional design and a fresh perspective on skin wellness.
“I’ve always had a genuine interest in skincare and wellness, but what really inspired SOHL SKIN was the idea of creating something that felt relevant to the way we live today. I wanted to build a brand that felt purposeful but uncomplicated, and importantly, one that was for everyone — with a stick for different skin needs and products that could naturally become part of people’s routines. SOHL SKIN is very personal to me, and I’m incredibly proud to finally share what we’ve created.”
Samuel Pohlner, Founder, SOHL SKIN
The name SOHL combines founder Samuel Pohlner’s first and last names — “S” from Samuel and “OHL” from Pohlner. Pronounced “soul”, the name reflects a brand built around modern skin wellness and a simpler approach to skincare.
THE DEBUT COLLECTION
The SOHL SKIN launch collection features four Facial Mask Sticks, each developed with a distinct skincare focus:
Green Tea Facial Mask Stick – Refreshing & Cleansing
A refreshing facial mask formulated with Green Tea Extract, Hyaluronic Acid, Centella Asiatica and Kaolin Clay to help cleanse, balance and revitalise the skin while absorbing excess oil and impurities.
Rose Facial Mask Stick – Radiance & Nourishment
A nourishing facial mask formulated with Rose Extract, Niacinamide, Hyaluronic Acid and Kaolin Clay to help condition the skin and support a softer, more radiant-looking complexion.
Turmeric Facial Mask Stick – Brightening & Tone
A brightening facial mask formulated with Turmeric Extract, Niacinamide, Hyaluronic Acid and Kaolin Clay to help improve the appearance of uneven tone and leave skin looking refreshed and radiant.
Volcanic Mud Facial Mask Stick – Purifying & Oil Control
A purifying facial mask formulated with Volcanic Mud, Kaolin Clay, Witch Hazel and Bentonite to help draw out impurities, absorb excess oil and leave skin feeling cleansed and refreshed.
The SOHL SKIN Facial Mask Sticks retail at AED 79 each.
Each formula is housed in SOHL SKIN’s signature twist-stick format, allowing the mask to glide directly onto freshly cleansed skin without the need for brushes, spatulas or fingers. Compact and travel-friendly, the format makes facial masking easy to incorporate into a skincare routine.
Suitable for all skin types and created for everyone, the collection reflects SOHL SKIN’s wider philosophy: uncomplicated, intentional and made for modern life.
The debut Facial Mask Stick collection marks the beginning of SOHL SKIN, with further product innovations and new stick formats set to follow.
SOHL SKIN is available now. Shop the collection online at www.sohlskin.com or discover SOHL SKIN in person at NAIL(ED) Boutique, Dubai Hills Mall.
