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Meet Kulsoom Aliasad, Founder of Craft From The Heart

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#Mystory The day I enrolled in a business school, we were taught only one thing throughout the 4 years we were there, that is, how to land a well paying job. And not just any job, but the most sought after 9-5 in a high end MNC, that was the dream. But reality soon hit when we realized that the MNC job market was limited and and the job seekers were…well… unlimited.

Luckily, I landed a job in an add agency dealing with MNC clients. I used to enjoy it initially but soon started realizing all that glitters is not gold. The Ad world started feeling superficial and then another job hunt began. During that time start ups like daraz, kaymu and foodpanda were emerging strong. I was soon offered a job at kaymu.pk (now a part of daraz.pk) and I took it up.

The start up world was my true love, I realized. What I learned in a span of 1 year, I think I didn’t learn that much in my 7 years of studies and job experience combined. After a year I got married, and guess where I ended up? In Hyderabad. From the high tech world of start up I landed in a place where career building opportunities were close ti zero. My husband then pushed me to get out of my job mindset and think about starting my own business.

At first I thought it was impossible. I had accepted that I was the sort who had the personality of only doing a job. I didn’t even know the ABC of running my own business. Aur agar karti bhi hoon, tu Kya keroongi? But my husband pushed me to start researching. After a week or two of randomly scrolling through my YouTube, I saw a video of furniture transformation.

Bas. That’s when it started. From there, I started learning different techniques of working with wood. Wood and MDF were my newfound love. And the online world had so much to offer. I dedicated a whole year to learning my craft. And then very reluctantly I made my Facebook page, and fully immersed myself into building my own small little business. And boy has it been rewarding! It was also the perfect distraction while trying to conceive and starting our own family, which finally happened after a good 6 years! With the pregnancy and the new baby, my old baby had to take a backseat sadly. But slowly and steadily making my way back into the field. Events like the #Indieexpo give us the perfect exposure and encouragement and I hope to continue to be a part of such fantastic events.

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