Following the successful launch in Saudi, Bayer announced the launch of the new Bepanthen® Derma Skin Care, a dermatologically-tested skincare range in the UAE. Targeting sensitive and dry skin conditions, the new range has been developed by Bayer for the face and body, comprising both moisturizers and cleansers for day and night.
The announcement was made today during a launch event among top dermatology experts and key opinion leaders, including the regionally known consultant dermatologist, Dr. Anwar Al Hammadi. The new range was unveiled at a star-studded event in Dubai, where guests were treated to a performance by Arab superstar and brand ambassador, Nancy Ajram. The event attendees included one of the biggest influencers, Saudi TV host and star, Lojain Omran.
Based on research[1], 56% of women in the Middle East are reported to suffer from dry to very dry skin, making it a significant skin health issue to manage in the region. As a highly emergent market in the Middle East, Bayer is committed to making the highest quality derma solutions available at every pharmacy and over-the-counter convenience store in the UAE.
Commenting on the significance of this launch Mohamed Galal, Vice President, Head of Middle East, Bayer Consumer Health, said, “At Bayer, we firmly believe in our purpose to drive science for a better life. Bepanthen® Derma Skin Care’s range launch stems from the company’s unyielding commitment to providing all consumers with a wide range of essential products in the UAE to manage their health. Our skin is not only what protects us but connects us to the world and the people we love. That is why we sought to develop an innovative formula that is not only effective but gentle and created in close collaboration with dermatologists. We are especially proud of the milestone this represents for Bayer Consumer Health, as the UAE will be one of the first few markets in the region to receive these products.”
Gasser Yousry, Commercial Lead of Bayer Consumer Health – Gulf, said, “In our market research, we noted that many women in the region suffer from pervasive dry skin conditions throughout the year, affecting their overall quality of life. This pointed us to a clear need for an affordable, effective skincare solution among women in the UAE that can address their concerns. By offering a formulation with a 90% concentration of natural ingredients, we have ensured that we are listening to today’s health-conscious, connected skincare audience.”
By using a unique combination of the key, expert-endorsed ingredients, the new Bepanthen® Derma Skin Care products for dry skin can work deep within the skin and provide immediate relief from dry skin symptoms, restoring the normal skin regeneration process.
Formulated with pharma-grade skin healing science, the range contains a unique combination of ingredients including Dexpanthenol and Niacinamide that work deep within the skin to treat the root cause of dryness, restoring it from the inside out. It is a clinically proven formula with the ability to repair the disrupted cell renewal process.
The launch of the Bepanthen® Derma Skin Care range marks the latest milestone for a brand that has been perfecting skincare solutions for over 75 years. The new range consists of eight new upgraded products for the whole family including face creams, body lotions, and cleansers that prioritize the use of natural ingredients while keeping their formulation free of preservatives, fragrance, and coloring.
