The world of public relations has become more dynamic than ever. With the unexpected events and changes we’ve seen in year 2022, we’ve witnessed some distracting changes in the PR world; and with more and more campaigns diverting into the digital PR sphere, we will encounter new trends and industry patterns building up in the upcoming year.
PAZ Marketing is introducing in year 2023 services that cater to Public Diplomacy and Government Relations that goes well and inline with the GCC new governmental plans. Government public relations and public diplomacy will be a PR and logistical line within the company that seeks to implicitly or explicitly advance governmental relationship goals with other countries around the world. Public diplomacy services on the other hand, will be an ongoing dialogue among diplomatic representatives (ministers, consuls, commercial attachés…etc) who are looking to cooperate with other Governmental and Consular reps for mutual benefits.
“Government relations and public diplomacy are both responsible for institutional communications with organizations, as well as relations with wider groups; and must be responsive to public opinion and media coverage. At Expo 2020, we were able to pull off more than 10 Government events with a major Business Forum for the European Union which opened doors for us to continue till year 2022 with many Trade Offices to achieve their plans with other GCC countries. Additionally, this will open for us many opportunities with Cop 28 that is planned at Expo City Dubai” – said Zeina Akkawi Founder of PAZ Marketing Management
The public relations industry trends are important to keep up with for PR specialists and up-and-coming businesses. PR trends in 2023 will reflect on how the industries progresses, transforms, and impacts the business world. Some of the expected trends will revolve around authenticity, social media, influencer marketing, data management, affiliations with brands, simplified brand messaging, change in audience, increased use of AI, multimedia content, personalized content, industry collaborations, crisis communication, and more expansion in the digital industry.
