Celebrating the Football season, Union Coop delights customers and mall visitors with a fun ‘meet & greet’ event at Al Warqa City Mall and Etihad Mall. Visitors not only got to meet the Shabab Al Ahli Club star athletes but engage in an autograph signing session coupled with a fun sports program as well. This 2-day event was held on 27th and 28th of October in the respective malls.
The event, which was attended by a large number of fans and visitors of Union Coop, was well received by all community groups, as the players signed the footballs that the cooperative presented to the public as souvenirs, in addition to organizing a fun sports event. Union Coop created an indoor Football themed goal post, encouraging attendees both young and adults to try their luck at scoring goals and engaging in physical activity, thereby motivating them to adopt sports as a part of their life.
Union Coop considers this event as one of the most important community initiatives organized in its commercial centers, due to its social and health benefits that relate to everyone, pointing out that the choice of Shabab Al Ahli Dubai Club athletes by Union Coop to meet their fans highlights the importance of the cooperative as a multi-disciplined community destination. The cooperative further stressed that it is concerned with supporting community initiatives since origin, which also includes supporting entities like Shabab Al Ahli Dubai Club.
Union Coop also indicated that the event received great interaction from the public, who were majorly Mall visitors and cooperative consumers, since it was a quality initiative that embodied multiple meanings, including the encouragement to adopt sports as a lifestyle. The cooperative explained that this idea was based on a new concept of presentation and a modern style that differentiates from the framework of traditional sports matches, and addresses the interests of the new generation in sports, which ultimately is in line with the directions of the wise leadership, which encourages innovation and development in all sectors and fields.
Union Coop added that the event was carefully organized in different segments that included signing footballs for fans, goal-shooting games, and photo-ops with the star athletes of the club, thus creating an environment filled with community happiness and interaction.