Home Business & Finance Women entrepreneurs launch a first of its kind solution for vigilant parents of infants in this post pandemic era

Women entrepreneurs launch a first of its kind solution for vigilant parents of infants in this post pandemic era

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The last two years has seen a generation changed, with a fear of viruses and germs deeply embedded in their psyche and with a newfound knowledge of how these nasties spread in the community. With Covid 19 still spreading across the world and travel now back on the itinerary for many families, the issue remains that newborn babies and toddlers, require additional shielding to microganisms. Peace of Mind Products, a UAE based brand formed by two mothers, one of whom had a new baby at the start of the pandemic that sparked the idea, have just launched the VirusShield Stroller Cover – providing an age-appropriate unique product offering for infants and young children.

This universal stroller cover, specially designed for travel, is breathable and lightweight, powered by HeiQ Viroblock the award-winning hypoallergenic antiviral and antibacterial textile technology. The VirusShield Stroller cover offers peace of mind for parents, with their infants shielded from airborne nasties when in their stroller. This new product line provides a revolutionary step forward for new families wanting to get their life back to normal, or for some families a normal they have never known.

Co-founder Kate Brunette-Sireteanu said “We are pleased the Covid-19 epidemic is being managed, with great inroads being made by governments across the world. However, there is a key demographic that remains unprotected from this virus and other airborne nasties. We see Peace of Mind products building on UAE’s track record of being one of the top ranked countries for their Covid-19 resilience, our female owned and run business supports the country’s ambition to see tourism recover and families feel safe to travel again.”

Peace of Mind Products textile technology partner stated “HeiQ is happy to partner with like-minded organisations who focus on making people’s life easier thanks to innovative technologies.” This stroller cover is considered one of the first of its kind in the region and the

innovative lead design-driving thinking creative process has been supported by one of the regions female owned global fashion and business consultancy, Aara Inc. Founder and Creative Director Manoshi Kamdar Kothari says “This product has been woven with a unique vision for fabric in the baby care category. The process has been a labour of love. So many of the people involved in the careful development of this product, across the globe are parents themselves, and the launch of the Peace of Mind VirusShield Stroller Cover is a proud moment for us all. Consumers can take comfort that there has been a high level of attention to detail and rigorous testing undertaken to ensure this product meets the high standards of all new parents. Having had two babies born in the covid era, I myself am delighted that is product is now hitting the market.”

The new VirusShield Stroller Cover is scientifically tested under five global standards by independent laboratories and carries the stamp of the Emirates Conformity Assessment Scheme (ECAS) approval of the UAE Federal Government through the Ministry of Industry and Advanced Technology (MoAIT). 

With a view to expanding across the region later this year, where there are over 600,000 babies born each year, Peace of Mind Products are actively seeking investors, distributors and sales agents to grow the reach of the brand. “The potential is huge and this segment is wide open, given how the world is now moving to treating the virus as endemic, these types of products will be desired by parents globally, especially now that travel has become more accessible. We know that consumers will think of antibacterial protection for their family, and purchase of Peace of Mind Products.” Kate stated while confirming their launch distribution partner is MumzWorld, one of the region’s largest online family care platforms for distribution. Commenting on the partnership the platforms spokesperson Leena Khalil COO said” MumzWorld is delighted to be the first online platform in the region to launch this new Peace of Mind VirusShield Stroller Cover, especially as Mums head away for their summer vacations. As a female led business, we are proud to support innovative products designed to help make new mums lives stress free, such as this innovation from Peace of Mind Products. We are always willing to support women in business through sharing industry know how and through enabling businesses to launch to a large, targeted audience on MumzWorld” The product retails for 299AED, has a universal fit suiting most strollers with a hood and is currently being sold directly to consumers on pomproducts.com and on Mumzworld.ae.

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