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Emerging Trends in Real Estate


The Real Estate sector in Pakistan is back in the limelight beating the Covid-19 induced uncertainties and it is showing strong signs of sustained growth. As confidence returns to real estate, the industry faces some fundamental shifts that will shape its future. We have looked into the likely changes in the real estate landscape over the coming years. According to a World Bank report, the real estate assets of Pakistan are roughly USD  400 Billion. Making the most of the opportunities unfolding in the fast-changing real estate, industry requires specialist skills.

New projects will be built, using eco-efficient technologies to reduce their environmental impact. In Pakistan, real estate has played a large part in driving economic growth.

Unfortunately, the sector has been the victim of, malpractices, frauds, scams,  delays, and injustice for real estate investors. our main objective is that our customers can take life’s most important decision which is buying real estate without having any 2nd thought, our chairman’s name rings a bell because it has been immensely instrumental in exposing the truth, unveiling frauds & injustices on many fronts.

This Lahore-born patriotic journalist has been associated with Pakistan’s top-rated channel ARY News since 2006 Iqrar ul Hassan knows that peace of mind is an integral part of customer experience and as such, we all have buying experiences that shape our opinion of the company we buy from. He believes customer experience is a better predictor of loyalty and word of mouth, than any other measure and wishes to offer that very peace & confidence to anyone doing business with Perfectum.

The team was founded by Iqrar ul Hassan, Shoaib Shahid and Shabbir Hussain, highly experienced professionals from the real estate industry and media. We are proud to say that we have quickly climbed our way to the very top echelons of the luxury real estate market and aim to be the first truly respected global real estate Specialists and joint venture consultants which deal with luxury and sustainable megaprojects.

We are the first consultants who identify the tremendous potential in luxury real estate, providing private investors and a top-notch opportunity to purchase residential and commercial units in our collection of upscale properties located in highly popular locations across Pakistan. This strategy for success provides a blueprint for our ongoing expansion into new and exciting markets, reinforcing our commitment to introducing landmark properties that deliver attractive returns to our investors. This unique approach reflects our long-term commitment to our clients, ensuring they capitalise on their investments with us today and tomorrow.

We understand that to be the best property consultancy we need the best staff and today we have some of the most experienced and dedicated team in the industry, consultants who take pride in understanding client’s needs and delivering them with added value and a personal touch. We treat our service as an art , the art of combining experience, professionalism, local knowledge, hard work, and flexibility.

Founder and CEO – Perfectum (Pvt.) Ltd Shoaib Shahid is a global real estate expert. Involved in International markets for more than a decade. He is an advisor of multi-billion dollars’ real estate projects in Pakistan, the Middle East and Africa.

Shoaib is An Award-Winning Industry Leader in International Sales and Business Development strategies, Investor, and Entrepreneur. Over 15+ years of experience in Real Estate Sales, leadership, and negotiations.

He is an entrepreneur and pioneer of multi-award-winning real estate companies. Before this, Shoaib had been affiliated with Christie’s International real estate and Sotheby’s international realty, the world’s largest luxury real estate brands. He has won multiple awards of Being # 1 and a Top earner for consecutive 3 years. . Shoaib was also associated with a leading joint venture consulting firm of Saudi Arabia which attracts multi-billion dollars investment in different sectors within Saudi Arabia. Through his leadership and management skills, he is responsible for driving Perfectum to be the leading provider of luxury realty services and joint venture consultancy for mega projects.

Shoaib began building his property portfolio at an early age in Lahore and worked with the largest real estate company as a Head of Sales House/ International markets. As the UAE entered its 2nd boom, Shoaib intercepted the opportunity to increase his portfolio internationally and relocated to the Middle East. As the UAE’s property market matured, he focused his energy fully on the luxury real estate sector and soon became a forerunner within the luxury properties.

Sabbir Hussain Founder and MD at Perfectum Pvt. Ltd. With over 12 years of experience. His focus is to offer property solutions to high-net-worth individuals and investors. His key strength is providing honest and professional service by giving insight on current market conditions and educating clients on where to invest their money to maximize their returns. He specializes in real estate development and land acquisition in Pakistan as well as in prestigious off-plan projects.

Shabbir’s core competencies are project developments, commercial investment, land acquisitions, new business development, and sales of luxury properties. He also holds a degree in Business Management from the University of Punjab.

Since our inception, we have always regarded ourselves as having a fiduciary duty to our clients, a responsibility to act entirely in their best interests. Putting long-term trust ahead of short-term advantage. We recognized early on in our business that a transaction that is not going to be beneficial for our clients is not going to be beneficial for us. This level of integrity and transparency brings us long-term relationships with our clients.

In the past few years, demand for real estate investment and supporting infrastructure has increased enormously. In the emerging economies, the great migration to the cities, growing population and swelling middle class are creating a desperate need for more urban real estate. The cities are also growing rapidly, while technology, demographics and environmental issues are becoming new value drivers.

The CEO- Perfectum mentioned that the developers will have to become more innovative about how they design and build commercial and residential real estate, seeking to use space more efficiently.

For developers, technology advances will make an eco-efficient building more practical. The technologies behind smart appliances, smart meters, smart building management systems, integrated distribution management systems and city-wide energy management systems are continually becoming more advanced and affordable.Being a global real estate consultant perfectum suggests to the developers that they must be utilising eco-friendly materials and integrating natural sources of energy into the architectural design such as rainwater harvesting, waste management and solar power. This improves indoor air quality, promotes conservation of natural resources and enhances the overall health of residents.

The buyers of today are more involved in the preservation of their environment. They consider it their responsibility and are actively looking for sustainable and green real estate projects.

Perfcetum believes that to prosper in real estate’s new world, leading industry players, such as Consultants, developers and the construction managers need to make sure they have the right capabilities and qualities.

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