Home Business & Finance PINE- Injaz launches Boss Women Program

PINE- Injaz launches Boss Women Program


The economic empowerment for women is one of the key developmental goals for an emerging economy. In a country like Pakistan where women make up for roughly half of the country’s population, it is of utmost importance that women entrepreneurs have the freedom and right to control their time, assets as well as the resulting income.

PINE Global and INJAZ Pakistan have collaborating to further women economic empowerment and announced the launch of their first joint venture “Boss Women Pakistan” to celebrate the “Women Empowerment Week”. The launch was graced by the Economic Specialist for the US Consulate General Karachi, Ms. Mahreen Kashif Ghayas.  These trainings on Entrepreneurship will carry on over a course of 8 weeks covering about 500 women from across the board, associated with various trades and fields.

PINE GLOBAL is a premier business incubation program the based in Karachi that helps young entrepreneurs to build and grow start-up businesses. Launched in November 2019, the program is developed under the guidelines of the ‘Youth Entrepreneurship Policies’ by the Commonwealth.  As a start-up it believes that today any business success model is based on collaboration. Erum Masood, the CEO and Founder of PINE believes that “Behind every successful woman is a woman herself, and to find one we just need to empower and engage globally”.This global impact of today focuses on collective growth – financially and professionally. Thus, over the last 10 months, PINE has successfully carried out the training and mentoring of 2 batches of start-ups (entrepreneurs).

“If women are given a chance to come forward, they can transform the world’, says Ayesha Zaheer,CEO INJAZ Pakistan. INJAZ is a locally-based social impact organization with an extensive international network as a member of Junior Achievement Worldwide – one of the largest youth serving NGOs in the world – creating pathways for employability, job creation, and financial success for the past 100 years. INJAZ Pakistan has been working with the youth of varying ages and demographics, providing hands-on, experiential learning specifically in the areas of Work-readiness, Entrepreneurship and Financial literacy since its inception in April 2012. It aims to train, coach and motivate students and provide platforms to them to showcase their knowledge, skills, and abilities on various domestic and international forums. To date, INJAZ Pakistan has impacted over 50,000 youth from approximately 900 educational and Vo Tech institutions across Pakistan.

(WEE) Women Economic Empowerment is a key area of focus for JA Pakistan (INJAZ). Through collaborations and partnerships with multilateral agencies like DFID, USAID, Embassy of the Netherlands, and British Asian Trust as well as The State Bank of Pakistan, INJAZ mobilizes and inducts women from urban slums and rural communities and conducts trainings in the field of entrepreneurship, financial literacy and job placements thus aligning with 11 out of 17 UN SDGs.

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