By Rafiq Vayani
DUBAI: Mai Dubai, a bottled water company fully owned by the Dubai Electricity and Water Authority (DEWA), has announced the launch of ‘Mai Dubai Zero-Sodium Alkaline Water,’ which combines Zero Sodium with Alkaline. The launch complements the company’s mission for growth by exceeding customer expectations and providing high quality products and services in an innovative, safe, efficient and environmentally responsible manner.
The new Zero-Sodium Alkaline water has no sodium additives and has an alkalinity of up to pH8.2. The new 3-1 (three-in-one) product was internally developed and is produced at the Mai Dubai Factory in Al Qudra, Dubai. Thishighly automated industrial facility is known for having the second-largest solar roof installation in the world and runs on solar energy reducing carbon emissions with 10,000MTs annually.
Commenting on the new launch, Alexander van ‘t Riet, CEO of Mai Dubai, said: “Our latest ‘three -in-one’ product, Zero-Sodium Alkaline Water has been designed with the need for healthier hydration in mind. We were able to create a product which is almost identical in taste to our classic Mai Dubai water,which we know consumers love. Early market feedback shows an amazing initial response. This launch fits perfectly with our journey to become a local-leading, sustainable and innovative bottled water provider. We export to over a dozen countries around the world and this product will most likely be shipped abroad in the near future. Note, this is only the beginning; there is much more to come.”
A fast-growing brand in the bottled water segment, Mai Dubai has recorded high growth in recent years, growing from a start-up to a major market player. Today, it exports its products to several countries in the GCC, Asia, Africa and Europe. The brand made its mark in the area of sustainability by having its carbon footprint measured in just the second year of operation with an aim to establish a benchmark against which progress can be made year after year.