BTC Fashion, the retail arm of the Business Trading Company (BTC) and the promoter of world-renowned brands such as Matalan, Miniso, Superdry and Balabala in GCC and Levant regions, has partnered with leading marketing technology (MarTech) company WebEngage to engage its vast customer base with personalized and exceptional experiences. The integration with WebEngage’s award-winning, patent-pending marketing technologies, which are powered …

News Desk Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, joins theDubai FinTech Summit, organised by Dubai International Financial Centre (DIFC), as a Premium Banking Partner, underscoring its dedication to drive innovation and excellence in the financial sector. The official partnership agreement was signed in the presence of Arif Amiri, Chief Executive …

Emirates Beauty Hub in Dubai has been a popular addition to the many lavish lifestyle benefits offered to Emirates cabin crew, with ongoing masterclasses, brand collaborations and consultations available on a complimentary basis. Recently, Emirates cabin crew were treated to a complimentary skincare and make-up masterclass with professional make-up artists and Dior products. During the 2-hour sessions, cabin crew attending …

DUBAI: In an innovative move, Amsaan, a pioneer in accessible IT solutions developed by Gulf People of Determination Information Technologies (GPDIT), has joined forces with MOTIONGATE™ Dubai, the flagship theme park of Dubai Parks and Resorts™ part of Dubai Holding Entertainment, to enhance the theme park experience for Deaf visitors. This partnership highlights a significant leap towards inclusivity in the …

FORT WORTH, Texas: When booking directly with American Airlines, customers enjoy the best possible travel experience. It’s simple to manage trips online, receive travel credit for canceled trips and more. When booking travel and earning with American, AAdvantage® members can unlock rewards and endless ways to use miles. Starting with tickets issued on May 1, 2024, American will update the …

SAP (NYSE: SAP), a global technology company, announced today the successful deployment of RISE with SAP at Qatar Chemical Company Limited (Q-Chem). This significant milestone marks the culmination of Q-Chem’s digital transformation journey, which is part of a comprehensive group-wide digital transformation strategy aimed at supporting its ongoing sustainability efforts. Key advantages of this technological milestone include heightened visibility across all operational facets, …

News Desk DUBAI: New Salesforce research shows 85% of IT leaders expect AI to increase developer productivity at their organizations over the next three years — a welcome relief as they simultaneously report a 39% increase in IT requests in the last year alone. However, 62% also say their organization isn’t yet equipped to harmonize data systems to fully leverage …

PUTRAJAYA: The Minister of Tourism, Arts and Culture, YB Dato Sri Tiong King Sing, stands witness today to the signing ceremony between Jiangsu TopView Cultural Tourism Industry Development Co. Ltd. and Batik Air, marking a significant step towards expanding charter flights on China routes. The agreement includes four routes: Nanning to Kuala Lumpur, Shanghai to Tawau, Chengdu to Tawau, and …

News Desk ABU DHABI: Etihad Airways has launched a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, and luxury wellbeing brand ESPA. In addition, the UAE’s national airline has introduced a range of complimentary tote bags for guests on longer flights in Economy. Bringing the refined elegance of Giorgio Armani …

DUBAI: Snowflake, the Data Cloud company, will highlight enhanced offerings to its Telecom Data Cloud at Mobile World Congress 2024, including new innovations in artificial intelligence (AI) and machine learning (ML), leading telco partner solutions and cross-industry collaborations to tackle some of the most challenging issues facing the industry. Partner solutions include smart CapEx optimisation, capacity planning, field operations, tackling …