By Rafiq Vayani RIYADH: Effie Awards Saudi Arabia 2026, held under the theme “Pride of the Kingdom”, crowned winners across 26 categories, 12 industry categories and 14 specialty categories, marking a historic milestone of its first edition in celebrating the Kingdom’s marketing effectiveness. The winners were evaluated by a jury panel composed of 100+ leading professionals that recognised campaigns for …

Web Desk DUBAI: ELF Publishing launched Lives in Pomegranate by Emirati author Ali AlShaali at the Beijing International Book Fair (BIBF), where the United Arab Emirates is participating as the fair’s Country of Honour. The launch forms part of the UAE’s cultural programme at BIBF and the Al Bait Al Emarati pavilion – overseen by the UAE Embassy in China and jointly organised with …

BERLIN: Carrier & Wholesale Services (C&WS), the international wholesale arm of e&, has secured three of the most prestigious accolades at the 13th Annual Global Carrier Community Meeting (GCCM) in Berlin. C&WS was recognised in three key categories, reflecting its continued leadership and disruptive innovation in the global telecom wholesale industry: The recognition highlights C&WS’s advanced network capabilities, innovative service portfolio, customer-centric approach …

By Rafiq Vayani DUBAI: talabat, the leading everyday app in the Middle East and North Africa (MENA) region, and TOD by beIN, MENA’s sports and entertainment streaming platform, have seen an unprecedented strong response to their latest partnership, with the FIFA World Cup 2026™ campaign selling out in just five days across key markets in MENA, prompting an additional top-up …

ABHI Microfinance Bank and NADRA Technologies Limited have entered into a strategic partnership to explore opportunities for advancing digital financial services and strengthening access to secure, technology-enabled solutions for individuals and businesses across Pakistan. The Agreement was signed by Ms. Mariam Pervaiz, Chief Commercial Officer, ABHI Microfinance Bank, and Mr. Muhammad Umar Khan Azad, Chief Executive Officer, NADRA Technologies Limited …

Saudi Arabia’s strong institutional investment and employer engagement to turn AI access into applied workplace capability RIYADH: Pearson (FTSE: PSON.L), the world’s lifelong learning company, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced the launch of new research revealing the knowledge gaps that must be addressed to help graduates build stronger AI readiness to …

News Desk DUBAI: The Middle East Public Relations Association (MEPRA) today announced that Her Excellency Hend Al Otaiba – Founder & CEO of HAO Strategies, former UAE Ambassador to France, MEPRA Fellow, and Senior Leader in Strategic Communications and Global Affairs – will open the 11th edition of its flagship event, the UAE Leadership Majlis. The UAE Leadership Majlis, MEPRA’s …

Web Desk DUBAI: Yango Group, global tech company, is expanding into public transport technology with the launch of an AI-powered management platform. The solution combines real-time data with operational tools in a single interface, helping transport authorities and operators manage complex urban mobility challenges. Public transport remains one of the least digitised parts of urban infrastructure in many cities. Authorities …

News Desk DUBAI: flydubai, the Dubai-based carrier, inaugurated its inaugural service to Benghazi in Libya, becoming the first UAE carrier to operate flights to Benghazi Benina International Airport (BEN). With the launch of its three-times-weekly service to Benghazi, flydubai expands its network in Africa to 13 destinations across nine countries, offering more convenient travel options to the region. The inaugural …

By Rafiq Vayani DUBAI: Majid Al Futtaim, a leading developer and operator of shopping malls, communities, retail and leisure destinations across the Middle East, Africa and Asia, in partnership with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), has expanded Ma’an by Majid Al Futtaim, …