News Desk DUBAI: As part of its partnership with the UEFA EURO 2020, TikTok today is announcing a series of features and events including TikTok Live sessions, AR Filters and Hashtag Challenges, connecting the TikTok community to the game and establishing itself as the home for football fans during the tournament. Football content has had a meteoric rise on TikTok, with over …

DUBAI: The International Chess Federation is pleased to announce a new partnership with Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business re-engineering services and solutions. The Memorandum of Understanding signed between the parties focuses on creating together the Global Chess League, a project first proposed by Tech Mahindra Ltd. earlier this year. Now, with the support …

Red Bull Pakistan and Peshawar Zalmi have joined hands as official ‘Talent Partner’. With the signing of this partnership, Red Bull Pakistan and Peshawar Zalmi will support each other across multiple sports and in holding national-level competitions. The 10th edition of Red Bull Campus Cricket will serve as the Talent Hunt program for Peshawar Zalmi. This will give the players …

adidas MENA has revealed the official sponsorship of Challenge Football Team, winners of  Saudi Arabia’s first ever women’s football league. This monumental moment falls directly in line with the brand’s recently introduced evolution of its long-standing brand attitude Impossible Is Nothing. In an effort to support regional and local sports communities and engage women through sport, adidas believes in rebellious optimism, …

Setting a new precedent in corporate social responsibility, RIF Trust, part of the Latitude Group, an international leading residency and citizenship by investment advisory, steps up to support and sponsor UAE based athletes. Through this new initiative, the company continues to diversify its ongoing community CSR efforts. RIF Trust has recently sponsored world-class padel player Claudio Eduardo Bobadilla as proud …

ESPL, one of the world’s largest esports firms, has partnered with REDtone Digital Services (RDS), to bring electronic gaming to Pakistan. By focusing on grassroots tournaments, they will be bringing in massive gaming titles like PUBG Mobile, Valorant, Mobile Legends, etc, officially to the Pakistani audiences. It is a historic moment for the Pakistani market that ESPL, one of the …

Emirates returns to Roland-Garros 2021 for the ninth consecutive year as the Official Airline and Premium Partner of the iconic Paris tournament, taking place from May 30th to June 13th, 2021. The airline has been a long-standing partner of Roland Garros since 2013 and has become a Premium Partner of the Grand Slam in 2018. With its five-year agreement, Emirates enjoys a …

Dubai Sustainable Tourism (DST)part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)  to further Dubai’s position as one of the world’s leading sustainable tourism destinations, launches ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday …

A growing number of passengers are waiting until the summer to travel, according to a recent passenger survey conducted by flydubai. The survey, which was conducted in February 2021 with 2,800 passengers, was aimed to gauge passenger feedback on their travel plans and their experience while travelling with flydubai. According to the response of the passengers, 66% of UAE residents …

Etihad Airways, the national airline of the UAE, today announced a landmark partnership with World Champion Esports team, Team Nigma, the organisation founded by The International 7 champions. Nigma will be the first esports team ever to be sponsored by a major airline and the Abu Dhabi based Etihad Airways will make sure the team and its support staff will arrive, relaxed, …