Celebrating the Football season, Union Coop delights customers and mall visitors with a fun ‘meet & greet’ event at Al Warqa City Mall and Etihad Mall. Visitors not only got to meet the Shabab Al Ahli Club star athletes but engage in an autograph signing session coupled with a fun sports program as well. This 2-day event was held on …

The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of Saudi Arabia, UAE, Kuwait, Qatar, Bahrain and Oman. As GCC countries set to redefine expectations …

The Aramco Team Series will return to Jeddah in November as golf’s global series reaches its conclusion for 2022 following four successful editions throughout the world. The final event of the tournament played on the Ladies European Tour will once again take place at Royal Greens Golf and Country Club in King Abdullah Economic City in Jeddah on 10-12 November. …

UAE Team Emirates has landed in Dubai and made their first stop at Emirates Group Headquarters, thrilling employees, particularly cycling enthusiasts. The team was headlined by Tadej Pogacar, currently number one in UCI World Ranking and winner of the Tour de France in 2020 and 2021, and other superstars, including UAE National Yousif Mirza, Joao Almeida, Marc Soler, Juan Ayuso, …

The Argentine Football Association (AFA) and Dubai-based airline flydubai, announced today a regional partnership. The agreement will see both partners collaborate on marketing and branding opportunities across their channels for the next four months. The Argentina national team, known as La Albiceleste, participated in five World Cup finals and are currently the Copa América champions, a title the team has …

Qatar Airways celebrated the opening of Fuwairit Kite Beach Resort, the new world-class destination for kitesports northeast of Doha. The beach resort was inaugurated by H.E. Sheikh Dr. Faleh bin Nasser bin Ali  Al Thani, Minister of Environment and Climate Change, and H.E. Mr. Akbar Al Baker, Qatar Airways Group Chief Executive and Qatar Tourism Chairman. The event  welcomed several …

Cricket Superstar, Rohit Sharma, bowls over cricket fans as he takes to the field to feature in Emirates’ latest advertising campaign which will run during the ICC Men’s T20 World Cup. Emirates, official partner of the highly anticipated ICC Men’s T20 World Cup, which kicks off in Australia this weekend, has signed up Rohit, known as the Hitman, for its “Lovers of …

LONDON/ABU DHABI: The National Basketball Association (NBA) and Al Mana Fashion Group (Al Mana) opened the first brick-and-mortar NBA Store in the United Arab Emirates (UAE), with the league’s first e-commerce site dedicated to fans in the Middle East launching later this month.  The new brick-and-mortar store, operated by Al Mana and located at Yas Mall on Yas Island in …

As football fans all over the globe prepare to fly to Qatar for the biggest tournament of the year, Etihad Airways released a new comedy film featuring some famous football supporters, and a mystery VIP, on a flight to Doha. Khabib Nurmagomedov, the longest reigning, and undefeated UFC Lightweight Champion before his retirement, is a huge football fan. He and …

Musafir.com, a leading online travel agency headquartered in the UAE, has revealed in its bi-annual travel trend report that sporting events will augment the tourism and hospitality economy up to 30% in the region. The Middle East is becoming the world’s fastest-growing sports tourism destination valued at an estimated $600bn, according to the World Trade Organisation. Major events such as …