By Rafiq Vayani DUBAI: As Dubai Basketball continues to redefine the live sports experience in the city, fans can now look forward to an exciting experience while witnessing the city’s first-ever sports team compete at Coca-Cola Arena. Dubai Basketball proudly announces its newest partnership with Subway®, one of the world’s largest quick-service restaurant brands, as a founding partner of the …

DUBAI: Emirates and Al Ain Football Club have today announced a partnership which will see the airline as an Official Partner of the Club. The partnership comes as Al Ain FC marks a historic milestone, earning a spot in the 2025 FIFA Club World Cup™. The Club will compete at the prestigious FIFA tournament kicking off on 14 June in the …

Sport Desk ABU DHABI: Phygital International, the global governing body for the Games of the Future (GOTF), has officially announced Abu Dhabi as the Host City for the Games of the Future 2025, taking place from 18-23 December. Bringing together cutting-edge innovation and elite competition, the Games of the Future will transform Abu Dhabi into the epicenter of phygital sport …

DUBAI: Kenya Airways (KQ) has entered into a new partnership with the Kenya Rugby Union—Simbas Men’s 15 Team, making it the official airline partner of the national team during the Rugby World Cup. This partnership aims to support the ongoing growth of Kenyan rugby by uplifting local talent and empowering African sports champions through a KES 15 million in-kind sponsorship …

By Rafiq Vayani LONDON /DUBAI: Chelsea Football Club has today announced a new, long-term global partnership with Dubai-headquartered DAMAC Properties, which has been at the forefront of the Middle East’s luxury real estate market. In addition, an ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first …

News Desk DUBAI: Emirates, the world’s largest international airline, has extended its partnership with Olympique Lyonnais, one of the most iconic clubs in the French league. The airline will remain the club’s shirt sponsor for another five years, until the end of the 2029-2030 season. Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates said: “We’re …

News Desk DUBAI: In a move to prepare for the upcoming 2025 Asian Chess Championship for Inmates, the General Department of Correctional and Penal Institutions at Dubai Police concluded its in-house chess tournament for male inmates, held in collaboration with the Dubai Chess and Culture Club. Brigadier Salah Jumaa Bu Osaiba, Acting Director of the department, attended the closing ceremony …

Sport Desk FIFA is delighted to welcome American Airlines as the Official North American Airline Supplier of the FIFA World Cup 26™ in Canada, Mexico and the USA, strengthening the tournament’s ties to North America and ensuring world-class travel experiences for fans and teams across the USA during the game-changing tournament. As part of the agreement, American Airlines will promote …

Sport Desk KARACHI: Pakistan’s number one ride-hailing platform inDrive has officially announced Naseem Shah, one of Pakistan’s most admired and dynamic cricketers, as its brand ambassador. This collaboration unites inDrive’s ongoing campaign – “Rides Aise, Jese Aap Chahein” with a national hero whose story reflects ambition, grit, and the spirit of everyday Pakistanis. inDrive is redefining the ride-hailing experience with …

Sport Desk DUBAI: Padel Edition, Dubai’s premier new padel club, celebrated its official Grand Opening on April 11, 2025, with an electrifying exhibition match headlined by former World No. 1 Maxi Sánchez. The event brought together a stellar lineup of international top players, including Alex Arroyo, Edu Alonso, Fran Guerrero, and Marc Quílez, who thrilled spectators with a high-energy showcase …