Dr. Suhail Al Bastaki, Director of Happiness & Marketing Dept. at Union Coop revealed that 740,840 customers so far have enrolled in its ‘Tamayaz’ loyalty program, noting that there are two categories of cards i.e. ‘Golden’ for Shareholder consumers and ‘Silver’ to all non-shareholder consumers, highlighting that majority of sales come from consumers who have enrolled in the popular loyalty …






