Arma Group, the Egypt-based global leader in manufacturing, FMCG , trade and export, has enlisted the support of global technology company SAP SE (NYSE: SAP) to embark on a complete digital transformation to enhance its services for retailers, partners, employees and customers. Arma Group, part of HSA Group and known for its portfolio of household brands including Crystal, El Hanim, Hala Sunflower Oil, Qaleya, and …






