By Rafiq Vayani KARACHI: Scentsation is Pakistan’s first ever comprehensive perfume chain, displaying the worlds renowned premium and luxurious perfume, skincare & makeup brands. Scentsation is spreading its wings with six outlets located in the heart of major cities like Karachi and Lahore and Islamabad Scentsation has always been involved in different promotional activities. Scentsation has been promotion local brands …

adidas announces the opening of its first-ever flagship store in the region. Located in The Dubai Mall, the new adidas store symbolizes the start of a new era of sports – one that is embedded in digital advancements and sustainable practices and embodies the future of retail experience. “We are thrilled to open our first global flagship store in the …

News Desk DUBAI: As Italy retains its position as one of the top exporters of agri-food to the UAE, Italian food products like pasta, confectionery, chocolate, cheese and olive oil, on display at Italian Trade Agency’s (ITA) ‘ITAlian Food Lab’ in Gulfood captured the interest of visitors. Divine aroma of Italian cooking filled the stand as Michelin Star Italian Chefs …

Himalaya, a leading health and wellness company, and a pioneer in herbal personal care products, has announced critically-acclaimed Pakistani actress, Ayeza Khan, as the new brand ambassador for its “Purifying Neem Face Wash” – the brand’s flagship product – during its new TVC launch ceremony held in Karachi. The new TV commercial seeks to educate young consumers about how Himalaya Purifying …

By Rafiq Vayani ABU DHABI: Etihad Airways, the national airline of the United Arab Emirates, has partnered with local designers to upcycle obsolete aircraft cabin interiors into pieces of art, as an environmentally friendly alternative of dealing with waste. Carpet and fabric rolls, emergency equipment, sidewalls and windows, and Economy and Business class seats are just some of the old …

Arts Council of Pakistan Karachi organized a two-day “Dance Junction” at Karachi Arts Council. The dance junction was organized in collaboration with renowned choreographer and dancer Wahab Shah. Various dancers from Karachi participated in the program. The artists performed their art on the occasion. Leading choreographer Wahab Shah, Head of Arts Council Karachi Dance Academy Mani Chaw and renowned choreographer …

By Rafiq Vayani DUBAI: In celebration of Mackintosh’s Quality Street 85th anniversary, Nestlé has launched Mackintosh’s Quality Street DATES – its first product in almost 5 years designed specifically for consumers in the Middle East and North Africa and inspired by the region’s most iconic staple fruit “dates”. Emile Douaihy, Nestlé Business Executive Officer – Confectionery, Biscuits and Snacks, Middle East and North …

By Syeda Raafia Mamujee H2E took the initiative to promote Home Grown Businesses supporting Women Empowerment 2nd story contest of “A Story of Successful Women” with the collaboration of Biz Today International. The stories were published by Biz Today International in collaboration with H2E. The female participants who submitted their experience of success: Sabeen A Jafri Salma Iqbal Naeema Hazoor …

DOHA: Pan Emirates, the premier indoor, patio, and outdoor furniture brand in the region has unveiled its second store at the Doha Festival City Mall, Qatar. The new store in Qatar comes as part of Pan Emirates’ expansion strategy to strengthen its footprint across the region. The store’s location – at one of the prominent malls in the city – further establishes …

By Rafiq Vayani DUBAI: Uzma Babar debuts her latest luxury bridal collection ‘Zeenat’ at this year’s HUM Bridal Couture Week, 2021, where she is showcasing her regal designs, infusing confidence with a touch of traditional poise found in the bride of today. ‘Zeenat’ incorporates all the colours, rich texture and allure, creating the magic every bride wants on her special day. With hand-stitched …