By Rafiq Vayani KARACHI: Peek Freans’ iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Private) Limited steps into a new food category as they launch their latest brand ‘Peek Freans Cake Up’ – a centre-filled wholesome cupcake range …