By Rafiq Vayani KARACHI: easypaisa has achieved a groundbreaking milestone by becoming Pakistan’s first Digital Retail Bank to receive commercial approval for the commencement of regular digital banking operations from the State Bank of Pakistan (SBP) under its Licensing and Regulatory Framework for Digital Banks. Approval to launch commercial operations was accorded to easypaisa digital bank on January 28, 2025, …

ISLAMABAD: HBL Microfinance Bank (HBL MfB) proudly announces the appointment of Maya Inayat Ismail as the Chairperson of the Board of Directors, succeeding Rayomond H. Kotwal. Maya Inayat Ismail was part of the core strategic team that established HBL MfB’s predecessor organisation, FMFB, the first microfinance bank in Pakistan, bringing to life His Highness the Aga Khan’s vision of ensuring …

Zaecy, the home-grown athleisure brand redefining inclusive and functional activewear, has officially launched on Namshi, one of the region’s leading fashion e-commerce platforms. This expansion comes as part of Zaecy’s broader strategy to make its high-quality, size-inclusive activewear more accessible to consumers across the Middle East. With its listing on Namshi, Zaecy is now available across the region’s top three …

Dubai Science Park, the region’s leading science-focused ecosystem, will contribute to knowledge-building efforts enabling life science innovation at the landmark 50th edition of Arab Health, which opens today at Dubai World Trade Centre. Part of TECOM Group PJSC, Dubai Science Park is showcasing its thriving community’s contribution to long-term sustainable development roadmaps at Arab Health, including Dubai Economic Agenda ‘D33’, …

News Desk DUBAI/BAGHDAD: Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mold. The concept, rooted in the brands’ dual identities, is a …

News Desk DUBAI: LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 …

KARACHI: Pakistan is set to host its largest travel and tourism event, the Pakistan Travel Mart (PTM) 2025, from January 31 to February 2, 2025, at the Expo Centre in Karachi. This highly anticipated event allows local and international stakeholders in the travel, tourism, aviation, and hospitality industries to connect, collaborate, and explore new opportunities. Building on the resounding success …

DUBAI: Dubai Duty Free has officially announced evian® as the ‘Official Water Sponsor’ for the next two editions of the Dubai Duty Free Tennis Championships. The French water brand has signed a strategic sponsorship agreement to provide its premium water during one of the UAE’s most anticipated sporting events, ensuring athletes and spectators remain hydrated throughout the championships. As part …

By Muhammad Rafiq DUBAI: H.E. Dr. Sultan bin Saif Al Neyadi, Minister of State for Youth Affairs, today inaugurated the Emirati District at Dubai International (DXB). This dedicated hub is designed to empower young Emirati entrepreneurs and strengthen their contribution to the national economy, aligning with the goals of the National Youth Agenda 2031. The Emirati District, a collaborative effort …

KARACHI: A wonderous night connecting leaders of Islamic finance was hosted at the Islamic Chamber of Commerce and Development (ICCD) in Clifton, Karachi by Al-Baraka Forum. From government regulators to private sector to banking to judiciary – all came together to discuss the promotion of Islamic finance in Pakistan and the Islamic world. Mr. Syed Muaz Shah, the moderator opened …