DAVOS: Lokal, Pakistan’s transformative hospitality startup, has achieved a remarkable milestone by representing the country at the World Economic Forum Annual Meeting 2025. As part of the Pakistan Business Summit, Lokal’s Chairman, Mr. Faiz Kidwai, shared a visionary outlook on the potential of Pakistan’s tourism and hospitality industries, positioning Lokal as a beacon of innovation and progress. This milestone was further bolstered by the contributions of …

News Desk DUBAI: Mr. Mohamed Al Hashemi, CEO of Dubai-based retailer ‘Union Coop’, emphasized that UAE President ‘HH Sheikh Mohamed bin Zayed Al Nahyan’, has taken a pivotal step in declaring the year ‘2025’ as the “Year of Community.” This initiative plays a key role in fostering social cohesion among members of society, as social solidity is the solid foundation for …

News Desk DUBAI: In line with its commitment to strengthening strategic partnerships and acknowledging the pivotal role of its partners in supporting Dubai’s real estate sector, Dubai Land Department organised the 2024 Stakeholders Forum under the theme ‘Shaping Achievements Together.’ The forum celebrated and honoured over 120 esteemed stakeholders from the government and private sectors, as well as representatives from …

By Rafiq Vayani KARACHI: easypaisa has achieved a groundbreaking milestone by becoming Pakistan’s first Digital Retail Bank to receive commercial approval for the commencement of regular digital banking operations from the State Bank of Pakistan (SBP) under its Licensing and Regulatory Framework for Digital Banks. Approval to launch commercial operations was accorded to easypaisa digital bank on January 28, 2025, …

ISLAMABAD: HBL Microfinance Bank (HBL MfB) proudly announces the appointment of Maya Inayat Ismail as the Chairperson of the Board of Directors, succeeding Rayomond H. Kotwal. Maya Inayat Ismail was part of the core strategic team that established HBL MfB’s predecessor organisation, FMFB, the first microfinance bank in Pakistan, bringing to life His Highness the Aga Khan’s vision of ensuring …

Zaecy, the home-grown athleisure brand redefining inclusive and functional activewear, has officially launched on Namshi, one of the region’s leading fashion e-commerce platforms. This expansion comes as part of Zaecy’s broader strategy to make its high-quality, size-inclusive activewear more accessible to consumers across the Middle East. With its listing on Namshi, Zaecy is now available across the region’s top three …

Dubai Science Park, the region’s leading science-focused ecosystem, will contribute to knowledge-building efforts enabling life science innovation at the landmark 50th edition of Arab Health, which opens today at Dubai World Trade Centre. Part of TECOM Group PJSC, Dubai Science Park is showcasing its thriving community’s contribution to long-term sustainable development roadmaps at Arab Health, including Dubai Economic Agenda ‘D33’, …

News Desk DUBAI/BAGHDAD: Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq. Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mold. The concept, rooted in the brands’ dual identities, is a …

News Desk DUBAI: LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 …

KARACHI: Pakistan is set to host its largest travel and tourism event, the Pakistan Travel Mart (PTM) 2025, from January 31 to February 2, 2025, at the Expo Centre in Karachi. This highly anticipated event allows local and international stakeholders in the travel, tourism, aviation, and hospitality industries to connect, collaborate, and explore new opportunities. Building on the resounding success …