By Rafiq Vayani KARACHI Pakistan Wego, the number 1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA) and a trusted platform for millions of travellers worldwide, is excited to announce the expansion of its OTA platform now enabling Pakistani’s to ‘Book on Wego’. The company also revealed that Saudia Arabia remains top …

News Desk DUBAI: Boyden Middle East, a premier global leadership and talent advisory firm, marks its 25th anniversary of regional excellence with a milestone celebration held in Saudi Arabia, underscoring its continuous commitment to the region. The event, coinciding with the visit of global President & CEO Chad Hesters, brought together clients and senior executives from diverse industries to honour …

News Desk DUBAI: Emirates Global Aluminium, the biggest ‘premium aluminium’ producer in the world, has been certified to the Aluminium Stewardship Initiative’s Chain of Custody Standard for its facilities in the UAE. The Aluminium Stewardship Initiative Chain of Custody Standard sets requirements for the tracking and accounting of responsibly-produced raw materials and metal throughout the value chain, from mine to …

Etihad Airways, the national airline of the UAE, is celebrating the success of its partnership with Chennai Super Kings (CSK) by upgrading its logo to the coveted ‘front-of-shirt’ position. Following their successful partnership as Associate Sponsor during the 2024 season, where Etihad Airways had its logo on the back of the team jersey, Etihad has taken its sponsorship to the …

ISLAMABAD: Ambassador Olof Skoog, EU Special Representative for Human Rights (EUSR), carried out a week-long visit to Pakistan. The mission aimed to engage Pakistan on the most pressing human rights and labour rights issues and discussing Pakistan’s plans to address them, including in view of the ongoing assessment under the GSP+ trade scheme. During his visit, Ambassador Skoog held meetings …

News Desk DUBAI: Preparing wills and inheritance plans can be a daunting experience for UAE expatriates, especially parents. Nevertheless, ensuring that children are taken care of in a non-native country and that thoughtful arrangements are made for loved ones’ futures is an important possibility to consider. Individuals who begin to contemplate or draft their wills and inheritance plans can find …

KARACHI: Visa (NYSE: V), a world leader in digital payments hosted its inaugural market focused client event – Visa Connect Karachi – last week. Attended by more than 200 participants including senior members of the State Bank of Pakistan and the Pakistani financial industry, it marked the first event of its kind for Visa in the North Africa, Levant and …

Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq.  Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mold. The concept, rooted in the brands’ dual identities, is a musical and visual …

By Rafiq Vayani KARACHI: The Marketing Association of Pakistan (MAP) has announced its newly elected office bearers and Council members. Muhammad Azfar Ahsan, Founder & Chairman, Nutshell Group, has been re-elected as President, bringing a wealth of experience and strategic insight to the role. Azfar is joined by Umar Ahsan Khan, CEO, Dawlance (Pvt) Limited, as Vice President. Erum Shakir …

By Rafiq Vayani DUBAI: Emirates Environmental Group (EEG) successfully hosted its highly anticipated 1st panel discussion of the year, titled “Emergence of AI: A Boon or Detriment to Sustainability?” on 29th January 2025. This special edition event marked a dynamic start to EEG’s 2025 calendar, bringing together students, academics, and industry leaders to engage in a meaningful dialogues on one …