YUM YUM SQUAD, Pakistan’s fastest-growing platform for home-based culinary talent, is proud to announce the launch of its flagship campaign, “TASTE OF RAMADAN 2027” – a first-of-its-kind digital series dedicated to empowering and branding 30 women home chefs across Pakistan.
In a groundbreaking initiative, “TASTE OF RAMADAN” will feature 30 Home Chefs, 60 Original Recipes, over 30 Days throughout the Holy month of Ramadan. Each day, a new brand will be professionally showcased through high-quality video shoots, interviews, and storytelling, reaching millions nationwide and globally.
WHY THIS IS UNIQUE
This is the first time in Pakistan that home-based women entrepreneurs are being given a national-level media platform solely for branding, storytelling, and recognition – not for sales or exhibitions. We are moving beyond the “bazaar” model to build real, sustainable food brands from Pakistani kitchens.
OUR VISION
To turn home kitchens into national brands. To give credit to the women behind the flavors. To document the real taste of Pakistan this Ramadan.
PRODUCTION & REACH
- 30 Professional Video Shoots with each chef in their own kitchen
- 60 Recipe Features with full brand storytelling
- Daily Digital Release across Facebook, Instagram, YouTube & TikTok
- Expected Reach: 5M+ viewers across Pakistan and the Pakistani diaspora
As our media partner, Biz Today’s support will be crucial in:
- Global Coverage: Amplifying these stories to the international Pakistani community and global food audience
- Eid Special Features: Co-branded coverage for our Grand Eid Finale episodes
- Brand Credibility: Associating Biz Today with a purpose-driven, women-empowerment initiative
- Content Collaboration: Exclusive interviews, articles, and digital features on all 30 participating brands
This partnership will position Biz Today International at the forefront of a movement that is redefining entrepreneurship in Pakistan.
WHAT WE ASK FROM BIZ TODAY
We seek Biz Today’s support in:
- Digital media coverage and features throughout Ramadan 2027
- Social media amplification of the campaign
- Potential representation at our launch and finale events
In return, Biz Today International will receive prominent branding as “Official International Media Partner” across all 30 episodes, press materials, and campaign assets.
“This is more than a food series. This is about identity, pride, and economic empowerment. We believe Biz Today shares our vision to tell these untold stories.”
– Team YUM YUM SQUAD
For partnership inquiries, please contact: Chef Asma AbdulSalam
Founder, YUM YUM SQUAD*
WhatsApp: 03313437470 Email:[email protected]
