KARACHI: An exclusive denim symposium was hosted by Mr. Masood Naqi, Executive Director, Rajby Group and his team atvthe Avari hotel. The symposium was focused on highlighting the trade and potential economic opportunities with Italy.
The event was attended by the Consul of Italy in Karachi, Fabrizio Bielli alongside President, Italian Development Committee, Syed Aarij Iqbal centring directly on unlocking sectoral opportunities. The key strategic priority? Value addition in garments and finished apparel to capture premium Italian & European markets.
Why Pakistan is a key player in the Global Denim Arena
- Denim accounts for 10% to 15% of Pakistan’s total textile exports, supplying the world’s top international fashion brands.
- Pakistan strategically exports raw denim fabric to production hubs like Bangladesh, Turkey, and Egypt, while shipping premium finished garments and jeans to the US and Europe.
- The sector’s global dominance is driven by full vertical integration, abundant local yarn availability, competitive pricing, and highly skilled labor.
- Driven by advanced eco-manufacturing, Pakistan is solidifying its position as a sustainable sourcing destination for global retail. The effort is ongoing in trying to stimulate and make the most of all possible opportunities for collaboration between Italy & Pakistan in the economic and trade terms.
