By Rafiq Vayani
KARACHI: PREDA (Public Relations, Events, Digital & Activation Association), in collaboration with Pinnacle X, officially launched PREDAXIS – Minus The Gatekeep at a prestigious media event held at City Talks, Habitt City, Karachi. The initiative has been established as a transformative industry platform aimed at strengthening collaboration, knowledge sharing, talent development, and professional engagement across Pakistan’s communications, marketing, public relations, media, events, digital, activation, and experiential sectors. The launch brought together leading industry professionals, corporate stakeholders, media representatives, academia, and community partners to unveil a vision focused on building a stronger and more connected industry ecosystem.
Addressing the gathering, PREDA leadership reaffirmed the association’s commitment to advancing Pakistan’s communications and marketing landscape through innovation, collaboration, and future-focused partnerships. Ms. Shanaz Ramzi, General Secretary PREDA, emphasized the importance of creating meaningful connections between industry, academia, and emerging talent, while Ms. Selina Rashid Khan, President PREDA, highlighted the critical role of knowledge sharing and collective growth in shaping the future of the industry. Senior Vice President Ms. Frieha Altaf underscored the value of connected communities, adaptability, and leadership in driving sustainable progress and creating opportunities for future generations.
Speaking on the occasion, PREDAXIS Founder Asif Memon described the platform as a catalyst for industry conversations, partnerships, innovation, and talent development. The launch also announced key ecosystem partners including Pakistan Advertisers Society (PAS), Institute of Business Management (IoBM), Padel Walay Loug (PWL), Ishtehari, and Townevent. PREDAXIS further unveiled plans for the flagship PREDAXIS Summit 2026, which will bring together leading brands, agencies, media organizations, technology companies, and industry experts for high-impact discussions on the future of communications, marketing, reputation management, AI, creator economy, experiential marketing, and industry transformation, while also engaging more than 5,000 students through nationwide roadshows and industry-academia initiatives.
