By Rafiq Vayani
ABU DHABI: Abu Dhabi Airports and e& have announced a strategic partnership to provide all international travellers arriving at AUH with complimentary 10GB visitor SIM cards, enhancing the arrival experience and reinforcing the emirate’s ambition to being among the leading global destinations.
This initiative reflects Abu Dhabi Airports commitment to delivering seamless, world-class passenger experiences, supported by a comprehensive digital transformation strategy designed to ensure every visitor enjoys a smooth, connected and intuitive journey.
The introduction of free 10GB free data valid for 24 hours enables travellers to access instant connectivity, allowing them to easily use essential online services such as maps, ride-hailing, payments, messaging, and critically destination guides such as the Abu Dhabi Pass. This initiative further strengthens AUH’s reputation as a global leader in passenger satisfaction, building on its recognition as the “Best Airport at Arrivals Globally” for three consecutive years.
Elena Sorlini, Managing Director & Chief Executive Officer at Abu Dhabi Airports, said: “At Abu Dhabi Airports, our priority is shaping the future of airport experiences and ensuring that every passenger feels welcomed the moment they arrive in Abu Dhabi. Our partnership with e& reflects our shared commitment to enhancing connectivity, convenience and digital access to create an exceptional and seamless arrival experience for every traveller.”
Masood M. Sharif Mahmood, Chief Executive Officer, e& UAE, said: “Providing seamless connectivity at Zayed International Airport ensures travellers enjoy convenience and ease as soon as they arrive. Together with Zayed International Airport, we’re simplifying arrivals with a fast, digital-first experience that helps visitors feel at home from the moment they land in our capital.”
Zayed International Airport (AUH) is one of the world’s fastest-growing aviation hubs, connecting travellers to over 100 passenger destinations via a network of more than 30 airlines. The new terminal welcomed 23.9m passengers as of 30 September 2025, marking an unprecedented 18th consecutive quarter of double-digit passenger growth, a testament to Abu Dhabi’s prominence as a global destination.
