News Desk
KUALA LUMPUR: The South East Johor Development Authority (KEJORA) proudly unveiled the vibrance of South East Johor’s tourism products at the Global Travel Meet 2025, to promote Visit Malaysia Year 2026 and Visit Johor Year 2026 positioning the region as one of Malaysia’s most exciting destinations for international travelers.
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Strategically located at the southern gateway of Malaysia and just a short hop from Singapore, South East Johor is a diverse region where nature, culture, and adventure meet. KEJORA’s portfolio of attractions offers something for every type of traveler from pristine beaches and ecological wonders to authentic village life and adrenaline-filled sports events.
Among the highlights are:
• Tanjung Balau Beach, a family-friendly coastal destination with camping, fishing, ATV rides, and educational heritage tours.
• The Fishermen’s Museum, a living showcase of Johor’s maritime past, now expanded with new galleries on indigenous culture and wartime history.
• Tanjung Surat Island, an eco-cultural paradise featuring mangrove tours, community-based tourism, and traditional culinary experiences.
KEJORA also offers a rich line-up of eco-tourism, gastronomy, and sports tourism events, such as the annual KEJORA Surfing Cup and Belungkor Challenge. Visitors can indulge in local specialties like sup gamat, lokan satay, and fresh seafood that reflect the region’s heritage and traditions.
International accessibility is another key advantage. With convenient ferry links from Singapore, road access from Kuala Lumpur, and a range of world-class resorts including Hard Rock Hotel Desaru Coast, The Westin, Anantara, and Lotus Desaru, South East Johor is ready to welcome global travelers in style. KEJORA also promote its own hotel Bayu Balau Beach Resort that offer special package for family, students and corporate event.
Speaking at the event, Yang Berhormat Datin Paduka Hajah Hazlina binti Jalil, General Manager of KEJORA emphasized KEJORA’s commitment to sustainable tourism development that empowers local communities while preserving the environment and cultural heritage. “South East Johor is not just a place to visit; it’s a place to experience. Every journey here tells a story of tradition, nature, and hospitality,” She said.
As KEJORA continues to enhance its offerings, the region stands out as a must-visit destination for international partners and travelers seeking authentic, diverse, and memorable experiences in Malaysia.
