From humble kitchen experiments to international acclaim, Jugnu Candle’s success story is a testament to passion, cultural pride, and dedication to quality
Jugnu, established in 2021 by Hafsa Sumair—a homemaker and mother of three, has swiftly emerged as a big name in Pakistan’s artisanal candle and home fragrance industry.
Motivated by a passion for candles and a desire to create something uniquely Pakistani, Hafsa embarked on a year-long journey of experimentation in her kitchen, perfecting scents and soy wax blends that would capture Pakistan’s rich heritage in a candle!
In November 2021 Jugnu introduced its inaugural collection featuring four signature scents, each inspired by iconic Pakistani music:
-Chandni Raatein (Motia) – the brands bestselling product to date
-Disco Deewane (Beach vibes)
-Koko Korina (Spiced Apple)
-Halka Halka Suroor (Bakhour)
These scents resonated deeply with customers, leading to a complete sell-out of the initial 100-candle batch within just two months—a significant milestone for the new enterprise!
Building on this momentum, the Jugnu collection expanded to include multiple ranges of candles and the brand’s popularity grew through over 35+ successful exhibitions across Karachi, Lahore, Islamabad and even Dubai and the United States!
The brand’s appeal transcended borders, with international shipping enabling customers from the U.S., Canada, the U.K., and even Zimbabwe, and Australia to enjoy Jugnu candles. The Pakistani diaspora, in particular, embraced these products as nostalgic reminders of home.
Spring 2023 saw the launch of “Jashn-e-Baharan,” Jugnu’s first seasonal collection, which became an instant success. Since then Jugnu has launched multiple new product collections, including their iconic Mehfil-e-Oud collection (Winter 2024), luxury Reed Diffusers, Room Mists, Candle Care products and even apparel!
As of February 2025, Jugnu’s retail footprint has expanded to over 25 retail locations in Karachi, Lahore, and Islamabad including Dolmen Mall Clifton, and Packages Mall Lahore!
Throughout its journey, Jugnu has remained committed to eco-friendly practices, utilizing 100% natural soy and bee-soy wax blends, non-bleached lead-free cotton wicks, and high-quality paraben and phthalate-free fragrance oils. Their packaging is entirely recyclable, and they encourage customers to upcycle their reusable glass. Their products remain true to their Pakistani roots and are guaranteed to remind you of home!
