A remarkable Home Chef to Food Entrepreneur Business Conference was successfully organized at Kneed Cafe, Skills Valley, Karachi.
The central theme of the conference was to guide home-based chefs on their journey from a Home Chef to a successful Food Entrepreneur.
The conference commenced with a warm Welcome Speech by Ms. Hina Asif, President, Biz Today International, who emphasized that home chefs should see themselves not just as cooks, but as emerging brands.
It was followed by an insightful Keynote Address by Mr. Mubeen Durrani, Co-founder & CEO, Skills Valley, who shared his valuable thoughts on entrepreneurship, skill development, and the future of home-based food businesses.
The event was graced by distinguished Guests of Honour including Syeda Rafiya Hassan, Mr. Sarfaraz Ahmed, and Chef Sara Farhan.
We are sincerely thankful to our esteemed sponsors, Mr. Sarfaraz Ahmed by Salman’s Corporation and Chef Sara Farhan by Andaz Canola Oil for their generous support.
The conference featured a power-packed lineup of five expert speakers who guided the participants:
1. Sabika Sanaullah & Faiza Noman – “Passion to Profit”
They explained how to transform the passion for cooking into a profitable business and how to start the journey from a home kitchen to a brand.
2. Safa Kashif – “Food Photography, Reels and Content Creation”
She highlighted the importance of good food photography and engaging reels in the era of social media and how quality content helps in selling food products.
3. Salma Habib – “Food Safety and Hygiene”
She shed light on the principles of maintaining cleanliness, hygiene, and quality standards, which are essential for any food business.
4. Musfirah Ahmed – “First Time Buyer into a Loyal Customer”
She shared valuable strategies on how to convert a first-time buyer into a loyal customer through excellent customer service, packaging, and consistent taste.
The conference served as a complete training workshop covering professional approach, social media marketing, costing, packaging, and branding.
The event concluded with a Vote of Thanks by Mr. Muhammad Ammar, Editor, Biz Today, who expressed heartfelt gratitude to all guests, speakers, sponsors, and participants for making the event a great success.
A major highlight of the conference was the live culinary showcase where home chefs presented their signature products:
- Brownies by ZamBakes – Ms. Faiza Nouman
- Besan k Laddu – Kitchen Bite by Ms. Sonia Ashfaq
- Gur ke Laddo, Shakar Pare, Meetha Samosa – Fresh Bites by Ms. Saima Nadeem
- One Bite Chicken Samosa with Tamarind Sauce – Feast Flavour by Ms. Musfirah Ahmed
Participants highly appreciated the initiative and showed commitment to scale their home ventures into professional enterprises.
Report By: CHEF MUSFIRAH AHMED
