DUBAI: Qashio, the MENA region’s leading spend management solution, is rewarding its UAE customers with exclusive FIFA World Cup 2026™ fan experiences, including premium viewing access, interactive competitions, and hospitality benefits at Emirates Golf Club’s Footy Central in Dubai. The initiative gives customers the opportunity to experience a dedicated football watch party destination during the world’s biggest football tournament.
Running from 11 June to 19 July 2026, Footy Central will screen live matches alongside themed F&B, interactive games, family-friendly activities, competitions, and matchday entertainment.The programme builds on the global appeal of football’s premier event, which reached more than five billion viewers across all platforms during its previous edition, and reflects Qashio’s value proposition beyond spend management by turning client loyalty into tangible rewards and premium benefits.
The campaign will unlock exclusive access to selected matchday rewards and fan activations for Qashiocustomers, including F&B vouchers, matchday credits, Viya Points, gaming rewards, and VIP hospitalityexperiences. Viya Points, the digital reward currency within the Viya App ecosystem, can be redeemedacross a premium lifestyle network of 400 venues, extending the value of the campaign beyond thematchday.
Guests can participate in the Ronaldo Header Challenge, where they can test their heading accuracy,while the FIFA Console Zone will host the PS5 FIFA Esports Challenge: Road to the Cup, with guestscompeting in head-to-head matches for leaderboard positions and daily rewards.
Half-time engagementwillincludeluckydrawsduringkeymatches,alongsidePredict&Wincompetitionsthatrewardguestsforaccurate match predictions.
Armin Moradi, CEO and Founder of Qashio, said: “Football is the most popular sport in the UAE amongboth Emiratis and the broader expat population, which makes the FIFA World Cup 2026™ a powerfulmoment to celebrate with our customers. Qashio was built to help businesses manage spend with more controland value,andthiscampaignextendsthatpromisebyturningloyaltyintomemorableexperiencesfor finance leaders and teams across the country.”*
TheFIFAWorldCup2026™customerrewardscampaignreflectsQashio’sbroaderapproachtobuildingaspend management platform that combines financial control with meaningful customer engagement.Throughrewards,activations,competitions,andhospitalitybenefits,Qashioiscontinuingtocreatevaluefor businesses beyond transactions, while giving customers new ways to engage with one of the mostanticipated sporting events in the world.
