By Rafiq Vayani
JEDDAH: Shangri-La Jeddah is pleased to announce the appointment of Lina Khan as Director of Marketing & Communications. In her new role, Lina will lead the hotel’s marketing, communications, public relations, and brand strategy, supporting Shangri-La Jeddah’s continued growth as one of Jeddah’s leading luxury destinations.
Originally from Jeddah, Lina brings a strong background across luxury hospitality, corporate communications, brand management, and lifestyle marketing. Her global perspective has been shaped by her MBA studies at the University of Dallas, academic experience in Italy and the United States, and consulting work with firms in the United States.
Her career spans leading hospitality and corporate brands, including Nadec Foods, McDonald’s Saudi Arabia, Fairmont Riyadh, Four Seasons Hotel Riyadh, and Park Hyatt Jeddah. Across these roles, she has built expertise in integrated marketing, public relations, digital strategy, brand positioning, stakeholder engagement, and guest-focused storytelling.
Lina has also led marketing plans for multiple food and beverage outlets, wedding fairs, luxury lifestyle activations, and high-end brand collaborations across fashion, beauty, automotive, jewelry, and fine dining. Her work includes collaborations and activations with globally recognized names such as Piaget, Lamborghini, Tom Ford, Bobbi Brown, and Pierre Hermé, as well as premium dining experiences during Riyadh Season.
With a career shaped by luxury hospitality, corporate brand strategy, and lifestyle-led experiences, Lina brings a refined and well-rounded perspective to the role. Her interests in fashion, fine dining, lifestyle experiences, and sustainability further inform her approach to creating meaningful brand moments that feel relevant, elegant, and emotionally engaging.
Reflecting on her new role, Lina shared: “I am delighted to join the Shangri-La Jeddah team and be part of a brand renowned for its exceptional hospitality and guest experiences. Having grown up in Jeddah, this opportunity is particularly meaningful, and I look forward to contributing to the hotel’s continued success while further strengthening its position as one of the city’s leading luxury destinations.”
Her appointment comes at a time of continued momentum for Shangri-La Jeddah as the hotel further strengthens its position within the Kingdom’s evolving luxury hospitality landscape, building on its acclaimed dining experiences, exceptional service, and prime location on the Jeddah Waterfront.
