By Rafiq Vayani
KARACHI: On 8 April 2026, Her Royal Highness Princess Sirivannavari Nariratana Rajakanya graciously presided over the opening of “Thailand Gallery” at the Royal Thai Embassy in The Hague. The event was attended by members of the diplomatic corps, representatives of international organizations, leading figures from the design community and senior executives from both Thai and Dutch private sectors.
“Thailand Gallery” is an initiative of the Royal Thai Embassy in The Hague, conceived as a prototype exhibition space that reflects Thailand’s identity and excellence through the themes of modernity, sustainability, and creative heritage. The Gallery presents master craftsmanship, fine arts, and contemporary innovations from Thailand through a combination of physical and digital displays.
This initiative is realized in collaboration with Eichholtz, a globally renowned Dutch lifestyle brand, which has developed a special furniture collection using Thai textiles under the royal initiative to promote Thai fabrics and community-based economies through the “Don Koi Model.” This collaboration exemplifies the fusion of local wisdom with global design. The project is driven as a public-private partnership, from Quattro Design as a curator, Asset World Corporation, Sappe, Seavalue, Bangkok Bank and De Bijenkorf.
The exhibition space is composed of three main rooms Rose Room, Queen’s Room, and the Gallery each with a distinct narrative. The Rose Room draws inspiration from the royal colour of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, featuring bespoke furniture crafted from “Don Koi” textiles, where multiple traditional patterns are seamlessly combined into contemporary designs.
The Queen’s Room pays tribute to Her Majesty Queen Sirikit The Queen Mother, reflecting timeless elegance through the classic royal color combination of blue and yellow. The Gallery serves as a creative platform showcasing works by Thailand’s leading artisans, enhanced with digital displays that offer immersive experiences and knowledge of Thai cultural heritage.
In addition, selected elements from Thailand Gallery including Chud Thai (Thai national costumes), furniture, and artisanal works are featured in a window display at De Bijenkorf Amsterdam, located in the heart of Amsterdam. The installation presents Thai cultural heritage in a contemporary context to Dutch and international audiences, attracting wide public interest and serving as a landmark platform for promoting Thailand’s cultural identity in the Netherlands.
Thailand Gallery represents a significant milestone in Thailand’s cultural diplomacy, by connecting its heritage, creativity, and innovation with the global stage, while opening new opportunities within the creative economy.
Royal Thai Embassy, The Hague
8 April 2026
