Mission generates 43 qualified leads and AED 56.4 million in potential investments for Malaysian franchise and SME brands
DUBAI: Malaysia’s Special Business Mission to Dubai has wrapped up with resounding success, generating significant investor interest and reaffirming Malaysia’s position as a rising global player in the franchise and SME ecosystem. Held recently, the four-day mission brought together Malaysian franchisors, SMEs, government agencies, and strategic partners in a high-impact program designed to strengthen Malaysia–UAE business relations and accelerate Malaysia’s entry into the GCC’s fast-growing retail and franchise markets.
Throughout the four-day mission, delegates engaged in a series of high-level business activities that combined market intelligence, strategic networking, investor engagement, and on-ground retail immersion. These activities provided participants with a holistic understanding of the UAE business landscape from regulatory frameworks and franchise trends to consumer behaviour, retail positioning, and investment readiness.
The mission also created meaningful platforms for Malaysian companies to present their brand capabilities, showcase franchise models, and establish direct connections with investors, mall operators, business communities, and Malaysian professionals based in Dubai. This integrated approach not only strengthened Malaysia’s commercial presence in the region but also accelerated the strategic positioning of Malaysian brands for long-term market expansion within the GCC.
