DUBAI: The curtain has closed on Beautyworld Middle East 2025, marking the most international and influential edition in the show’s 29-year history. Held from 27 to 29 October 2025 at the Dubai World Trade Centre, this year’s event drew more than 2,500 exhibitors and a record-breaking 85,297 total visitors from 178 countries, up nearly 20% on the recorded attendance for 2024, underscoring Dubai’s position as the global capital of the beauty and wellness industry.
Building on the momentum of 2024’s record performance, the 2025 show delivered on a momentous scale, providing diversity and international presence. Organised by Messe Frankfurt Middle East, Beautyworld Middle East 2025 expanded to include an additional six halls, bringing the total to 22 halls packed with global innovation — from fragrance and skincare to beauty tech, packaging, personal care, and salon excellence — making it the largest beauty exhibition ever staged in the region.
“This year’s edition wasn’t just about size — it was about international reach,” said Ravi Ramchandni, Event Director, Beautyworld Middle East. “We’ve truly crossed borders. Beautyworld Middle East 2025 welcomed visitors from all corners of the world, including key markets such as the UK, USA, France, India, Italy, and Spain, alongside emerging visitor groups from Venezuela, Ecuador, Mexico, Argentina, Moldova, and Costa Rica. The show recorded significant year-on-year growth in international attendance — with visitors from the USA up by 60%, the UK by 31%, France by 70%, India by 53%, Italy by 12%, and Spain by 46% compared to 2024.
This surge underscores the influence of top-tier exhibitors participating and the growing global fascination with Middle Eastern beauty brands, which continue to attract international buyers, distributors, and trendsetters to Dubai — now firmly established as a global hub for beauty innovation and trade.”
With exhibitor numbers up more than 25% on last year’s figures, the show was a huge draw for brands, distributors, and buyers alike, with many remarking on the exceptional quality of engagement and strong business momentum throughout the event.
