This summer, 7UP adds more variety with Mint Mojito blending lemon-lime fizz and mint – launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic. Also, as the temperature rises here, 7UP has launches 7UPs 7 Days of Super Duper Summer campaign taking over social media feeds with surprising computer-generated imagery content that transports the viewers to a refreshing snow-filled oasis.
New research from 7UP reveals that rising temperatures in UAE are disrupting daily life with everyday tasks taking significantly longer to complete. In fact, across hot weather markets, like the UAE, Pakistan, India, Saudi Arabia, and Egypt, two out of three people say theyd rather be covered in snow on a scorching day. The research consists of an online survey of 8,000 adults, from a number of countries, including 1000 UAE adults, and was conducted by market research company OnePoll, between June 30th and July 9th 2025.
7UP is working with some of the coolest celebrities and content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the ‘7 Days of Super Duper Summer a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer.
From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes a street corner in Karachi, a Dubai rooftop, a Cairo market. The unexpected twist? Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, local celebrities will join the brand to post their own snowy scenes as they crack open a refreshing can of 7UP.
