By Rafiq Vayani
DUBAI: The 2025 edition of the Arabian Travel Market (ATM) was a dynamic and inspiring event, drawing over 55,000 industry professionals from 166 countries—a notable 16% increase from the previous year. Held from April 28 to May 1, 2025, at the Dubai World Trade Centre, the exhibition featured more than 2,800 exhibiting companies from around the globe.
Marriott Hotels Pakistan, represented by Karachi and Islamabad Marriott Hotels, proudly participated under the global banner of Marriott International. Their presence underscored Pakistan’s growing role in the global hospitality landscape and supported this year’s ATM theme: “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity, Collaboration, Innovation, and Immersion.”
Mr. Raza Abbas, General Manager of Karachi Marriott Hotel, highlighted the hotels’ commitment to continuous innovation and value-driven guest experiences. Both properties unveiled their latest upgrades and future development plans, furthering their positioning as Urban Resorts that seamlessly integrate wellness, luxury, and boutique lifestyle elements.
ATM 2025 also served as a strategic platform for dialogue with potential partners, emphasizing the importance of understanding evolving customer expectations to drive sustainable business growth.
A key highlight of Marriott Pakistan’s participation was its progress toward earning Green Key Certification, reaffirming the brand’s dedication to sustainable hospitality and eco-luxury experiences. This initiative reflects Marriott’s ongoing efforts to offer meaningful and responsible stays for conscious global travelers.
Through innovation, sustainability, and elevated guest experiences, Marriott Hotels Pakistan continues to reinforce its leadership in shaping the future of hospitality in the region.
