News Desk
DUBAI: This week, at the Acropolis Museum in Athens, the Municipality of Santorini presented its new tourism campaign Santorini: The Authentic.
Presented at the Museum as part of the event “Santorini 2025: A Year of Promoting and Supporting Authenticity,” Santorini: The Authentic is a modern, comprehensive audiovisual narrative showcasing a side of the Island beyond the filters and edits of social media – an authentic, impactful, and truly experiential Santorini.
The Authentic campaign includes one central and five thematic videos spanning Culture, Flavors, Experiences, Landscape, and the Island’s storied Volcanic Park. Through these new cinematic glimpses into one of the world’s most desired island destinations, 10 years after its seminal campaign, “Santorini: The One,” the Municipality of Santorini is aiming to connect with a new generation of explorers, utilizing modern technology and recognizing the Island’s evolution.
The Municipality’s goal in launching The Authentic campaign centers around shining light on the unseen side of Santorini – highlighting unbelievable sights, capturing indescribable feelings, sharing stories beyond the postcard, and inviting the world to discover the Island as it truly is.
The Authentic campaign embodies Santorini’s dedication to responsible tourism, prioritizing respect, the Island’s sterling essence, its warm hospitality, as well as the Municipality’s commitments to creating unforgettable experiences leaving lasting memories long after visitors return home.
