MANAMA: Crestbridge Bahrain, an agile private equity and real estate administration solutions provider, has completed an extensive rebranding effort in response to the accelerated company growth and renewal of its corporate vision. At the heart of this transformation is a change of the company name to Yasira – inline with the firm’s unwavering commitment to the region and heritage; the rebranding reflects a strategic initiative to better serve the distinctive needs of their clients in Bahrain, Saudi Arabia and the broader Gulf Cooperation Council (GCC).
The company’s new name ‘Yasira’ draws inspiration from the mountainous and challenging terrain of the Asir region in Saudi Arabia, and the firm’s deep commitment to overcome complexity by providing administrative solutions that maximise operational efficiency and enhance financial performance.
Positioned as a ‘partner in efficiency’, Yasira’s expertise spans fund and trust administration, corporate solutions, ESG advisory and advanced data analytics and reporting services for fund and asset managers, family offices, sovereign wealth funds, and banking institutions in the Middle East.
“This milestone rebranding initiative ushers in a new era of bespoke administrative solutions that maximise operational efficiency and enhance financial performance for our clients in Bahrain, Saudi Arabia and across the broader GCC. Our new name Yasira, reflects our profound commitment to the region, priming us to proficiently navigate the complexities of financial administration on behalf of our clients,” comments Paul Perris, the CEO of Yasira.
Headquartered in Bahrain Financial Harbour in the Kingdom of Bahrain, Yasira administers funds and structures totalling more than US$7 billion in assets. Led by a strong management team of seasoned international specialists equipped with extensive regional experience and state-of-the-art fund administration technology, the firm is well positioned to meet the ever-evolving requirements within the region and better serve its long standing clients.
