KARACHI: Darwaish Zindagi organized Hyderi Meena Bazaar (Women only Bazaar) from 15 till 16 September, 2023. This project was the brainchild of Syeda Raafia Hassan of Darwaish Zindagi and Amna Shariq Siddiqui.
The aim was to promote empowerment of women by improving their capacities and competencies. The project wanted to provide opportunities and organize events for women who had so much talent ready to show but they lacked exposure and skills for promotion of their work or products in an economical way.
The project was created to promote Hyderi Gold Mark. As Hyderi Gold Mark is giving the opportunity of renting out their shops in very reasonable rates.The event was held to bring the attention of entrepreneurs and the general public towards this amazing offer.The majority of Exhibitors were home-based entrepreneurs of start ups from all walks of life.
All strategies and responsibility of marketing and promotion fell under the domain of the organizing team consisting of Syeda Raafia Hasan & Amna Shariq Siddiqui.
The Guests of honour were Kaukab Iqbal (Chairman Consumers Association of Pakistan),Farhan Ur Rehman (patron & Chef Pakistan Business Group), Sarfraz Ahmed Khan (Country Head Salman’s Corporation), Furqan Ali Khan (Incharge of Public Relations for Vital Group of Companies, Muhammad Adnan, Executive Director of WildCatch Seafoods, Pakistan, Sana Aquil, Chairperson MKP Corporate Group Pakistan, Rafiq Vayani, Founder & Executive Editor Biz Today International.
Designated members of PBG & Consumers Association of Pakistan, We Organised & Sparks Business Club also visited the event.
Supporting Partners of the project were Women Wing of Consumers Association of Pakistan, Pakistan Business Group, MKP Corporate Group Pakistan, We Organize, Sparks Business Club and Biz Today International.