Tucked away within a bustling store at Khayaban e Bukhari is a cove of all things whimsy and magical. For anyone who enjoys crafting or gifting – The Wrap Studio is that happy place! Lined with options across the board inclusive of baskets, boxes, crates, bags, sheets, ribbons, and more, The Wrap Studio is a gift packing one stop solution for your bespoke gifting needs. The concept is to build your basket, bring the gifts, select the basics, add the trimmings, and you’re done!
That’s not all, though. The Wrap Studio has launched its Pop Shop series in honor of small scale businesses and to empower local made in collaboration with The Crafter’s Guild. The Crafter’s Guild has long been synonymous with all things handmade, and the curation aspect of the Pop Shop series is no different. The first Pop Shop took place and the space was abuzz with conversation and laughter around home based businesses, dreams to grow, and countless excitement meeting returning customers.
Participating brands varied in genre and have been regular features in the local craft scene. Ghunwa behind the brand Pure Desi shared this was her first ever Pop Up, and it being an amazing experience she’d want to do it all over again! “This little Pop Up was curated with so much love and passion, the validation we got has inspired us to do more” shares Amber Saifee of Geppetto.
The Pop Shop was well attended by supportive customers, family and friends, as well as visitors dropping in for flowers or quick gift wrapping. It’s an exciting new series to look out for, and definitely an experience for those businesses wanting to start getting comfortable with crowds, displays, exhibitions, and the like! “Before this Pop Up, I have met these amazing women, but was never able to know them this closely.” Hamda, from Wacky Brains who regularly exhibits connected on a personal level with fellow participants in addition to making sales. She had little guests throughout the day gushing over homemade play dough and nontoxic paints. Brands the likes of A Room of Our Own represented by Amra Afzal shared how the weekend was wonderfully spent with crafters, customers, and creativity – in the midst of a match to add!
Truly, Happiness is Handmade. Stay tuned for Pop Shop 2.0!