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du hosts Ericsson leadership to strengthen longstanding cooperation


du, from Emirates Integrated Telecommunications Company (EITC), announced that CEO Fahad Al Hassawi today hosted Borje Ekholm, President & Group CEO at Ericsson and  a high level delegation at its HQ in Dubai Hills. The meeting represents the continuation of a long-term partnership to enhance du’s network performance, strengthen managed services and improve mobile experiences across the UAE in line with the telco’s digital transformation agenda.

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.

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